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IESE (España)
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¿Hacia dónde va la globalización? Revisa tu estrategia
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35Leadership and People Management, Service and Operations Management, StrategyNo te dejes llevar por corrientes pasajeras. Los consejos de los profesores del IESE te ayudarán a permanecer con los pies en la tierra.Starting at €15.00
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El avance de la globalización bajo la lupa
Ghemawat, Pankaj; Altman, StevenArticle ART-2673Economics, StrategyAunque la conectividad global, correlacionada con el crecimiento, parece estar recuperándose de la crisis, todavía queda mucho camino por recorrer. Esa es la conclusión del último Índice de Conectividad Global DHL, elaborado por el profesor del IESE Pankaj Ghemawat y el investigador Steven A. Altman. Los autores presentan los hallazgos de este exhaustivo estudio que mide la profundidad, amplitud y dirección de los flujos comerciales, de capital, ...Starting at €8.20
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Benchmarking Globalization to Boost Business Connections
Ghemawat, Pankaj; Altman, StevenArticle ART-2673-EEconomics, StrategyThough global connectedness, which correlates with global growth, appears to be recovering since the global economic crisis, there is still a long way to go, as the latest DHL Global Connectedness Index reveals. Global strategist and professor Pankaj Ghemawat and research scholar Steven A. Altman unpack the findings of their comprehensive study that measures the depth, breadth and directions of trade, capital, information and people flows ...Starting at €8.20
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Cuánto debe cambiar tu estrategia ante el auge proteccionista
Ghemawat, PankajArticle ART-3094Economics, StrategyAunque el sentimiento antiglobalización se ha disparado y sus defensores se han anotado victorias políticas de peso, es importante que los líderes empresariales no se precipiten. Antes de pensar siquiera en revisar su estrategia internacional, los directivos deben hacerse una idea cabal de la trayectoria y el estado real de la globalización. La percepción poco precisa que la mayoría de directivos tienen de ella puede llevarles a costosos errores ...Starting at €8.20
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Globalization Under Fire: How Should Leaders Respond?
Ghemawat, PankajArticle ART-3094-EEconomics, StrategyWhile anti-globalization anger has surged and opponents of globalization have won some major political victories, it is important for business leaders not to overreact. Before even thinking about reworking your company's international strategy, make sure you have an accurate picture of the state and trajectory of globalization. Most business leaders have exaggerated perceptions of globalization, which can lead to costly strategy errors. This arti...Starting at €8.20
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National Cultural Differences and Global Business
Ghemawat, Pankaj; Reiche, SebastianTechnical Note DPON-359-ELeadership and People Management, StrategyThis note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadl...Starting at €8.20
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WPP and the Globalization of Marketing Services
Ghemawat, Pankaj; Altman, Steven; Strauss, RobertCase SM-1600-EMarketing, StrategyThis case examines the globalization of marketing and marketing services from the unique vantage point of one of its prime movers over the past three decades, WPP CEO Sir Martin Sorrell. By analyzing an industry that combines very high demands for local responsiveness (99% of advertising space is purchased locally) with substantial globalization (the top six global agency groups, of which WPP is the largest, place half of the world's advertising)...Starting at €8.20
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Globalization Backlash: How to Stay Grounded
Ghemawat, Pankaj; Rosenberg, Mike; Reiche, SebastianDossier DOS-35-ELeadership and People Management, Service and Operations Management, StrategyDon’t get carried away by the uncertainty and anger. IESE experts offer practical advice, rooted in reality.Starting at €15.00