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HBSP (USA)
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Deber a usted invertir en la cola larga
Elberse, AnitaArticle HBS-R0807HMarketingLa estrategia exitosa es un acercamiento consagrado, sobre todo en los medios de comunicación y entretenimiento. Cuando el espacio es limitado en las tiendas y en los canales de distribución tradicionales, los productores tienden a concentrarse en unas pocas probabilidades más vendidos, con la esperanza de que uno o dos grandes éxitos llevarán el resto de sus listas. Pero el comercio minorista en línea y la digitalización de los bienes de informa...Starting at €8.20
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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Beyonc (Spanish version)
Elberse, Anita; Smith, StacieCase HBS-516S16MarketingIn December 2013, music superstar Beyonc is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company that is owned and at the highest level operated by an artist," had chosen to release the entire album at once and exclusively via the Apple iTunes Store, without any prior promotion-...Starting at €8.20
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The Walt Disney Studios (Spanish version)
Elberse, AnitaCase HBS-519S06MarketingThe Force Awakens - only the latest in a string of big bets that he has overseen. Disney pursues a 'tentpole strategy' that revolves around at least eight big-budget movies each year -- most from its acquired labels Pixar, Marvel Studios, and Lucasfilm. In fact, Disney produces nearly twice as many tentpole movies as any other major Hollywood film studio, but fewer movies overall than all but one of its rivals. Box-office failures can be extreme...Starting at €8.20
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Maria Sharapova: Marketing a Champion (A) & (B), Teaching Note
Elberse, AnitaTeaching Note HBS-508087-EMarketingTeaching Note for [507065] and [507066].Starting at €0.00
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Dwyane Wade
Elberse, Anita; Schoppe, JenniferCase HBS-517035-EKnowledge and CommunicationIn July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his long-time business manager Lisa Joseph-Metelus face a decision regarding one of his other business partnerships-that with the American company Stance, known for its colorful socks. Involved with the young company since 2013, Wade quickly established himself as Stance's most successful brand ambassador. But recently, ...Starting at €8.20
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The ABN AMRO World Tennis Tournament
Elberse, Anita; Van Rheenen, SaskiaCase HBS-518041-EMarketingShould the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event's previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any top-five players? That is the question that Richard Krajicek, former Wimbledon champion and current tournament director, is debating with Jolanda Jansen, the director of the venue that hos...Starting at €8.20
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LeBron James: Building a Hollywood Empire
Elberse, AnitaCase HBS-518042-EMarketingIt is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James' third NBA championship. The duo will soon have to decide on a strategy for their media businesses-their film and television production company SpringHill Entertainment as well as their digital sports platform Uninterrupted. In 2015, Carter and James negotiated a first-of-its-kind, three-year agreement with...Starting at €8.20
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Jason Blum's Blumhouse Productions
Elberse, AnitaCase HBS-518103-EMarketingIn March 2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for its micro-budget films were nothing new for Blumhouse: in fact, in recent years, Blum and his team are responsible for more such outsized successes than any other producer, especially in the horror genr...Starting at €8.20