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IESE (España)
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Camper: la imaginación no es cara - Nota del instructor
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-10EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €0.00
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Claris Lifesciences Ltd
Velamuri, Rama; Innes R.Case E-113-EEntrepreneurshipThe case charts the history of Claris Life Sciences from 1999, the year it was founded, to 2007. Claris is the second entrepreneurial venture of Sushil Handa, whose first venture achieved an annual growth rate of 80% over 8 years and a market capitalization exceeding US$ 300 million before it ran into severe financial problems and had to be sold off. The case outlines how Sushil Handa explicitly incorporates lessons learned from his first venture...Starting at €8.20
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Claris Lifesciences Ltd - Teaching Note
Velamuri, Rama; Innes R.Teaching Note ET-12-EEntrepreneurshipThe case charts the history of Claris Life Sciences from 1999, the year it was founded, to 2007. Claris is the second entrepreneurial venture of Sushil Handa, whose first venture ended in failure. The case outlines how Sushil Handa explicitly incorporates lessons learned from his first venture into the strategy and operations of Claris, and grows it at a compounded annual rate of 40% between 2000 and 2006. He has set himself the ambitious goal of...Starting at €0.00