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HBSP (USA)
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Racial Discrimination on Airbnb: The Role of Platform Design, Teaching Note
Luca, MichaelTeaching Note HBS-920039-ETeaching note for case 920051.Starting at €0.00
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The Role of Experiments in Organizations
Luca, MichaelTeaching Note HBS-920044-EThis note outlines the structure and content of a four-class module-The Role of Experiments in Organizations-that is designed to introduce students to the role of experimental methods in managerial decisions.Starting at €0.00
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCase HBS-920049-EStarting at €8.20
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Aibnb (A) and (B), Teaching Note
Edelman, Benjamin; Luca, MichaelTeaching Note HBS-912021-EInformation TechnologiesTeaching Note for 912019 and 912020.Starting at €0.00
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Behavioural Insights Team (B)
Luca, Michael; Rooney, PatrickCase HBS-915025-EMarketingExamines the founding of the United States of America during the second half of the eighteenth century. Focuses on: 1) the reasons why the American colonists rebelled against Britain (1763-1774); 2) the problems the new nation confronted during the War of Independence and under the Articles of Confederation (1775-1788); 3) the main issues taken up at the Constitutional Convention in Philadelphia (1787); and 4) the enormous challenges facing Alexa...Starting at €5.74
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCase HBS-916004-EStarting at €5.74
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Behavioural Insights Team (A) and (B), Teaching Note
Luca, Michael; Rooney, PatrickTeaching Note HBS-916050-EMarketingTeaching note for cases 915024 and 915025. The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B testing) within organizational contexts. The exercise provides an opportunity for students to apply these principles to solve a managerial problem - increasing tax compliance rates among delinquent taxpayers. Students are asked to rewrite the letter tha...Starting at €0.00
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Managing Diversity and Inclusion at Yelp (B)
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriCase HBS-918012-ELeadership and People ManagementStarting at €5.74
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Managing Diversity and Inclusion at Yelp, Teaching Note
Luca, Michael; Schwartzstein, Joshua R.; Subramani, GauriTeaching Note HBS-918039-ELeadership and People ManagementStarting at €0.00
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Airbnb (A) (Spanish version)
Edelman, Benjamin; Luca, MichaelCase HBS-914S09Information TechnologiesAfter widely-publicized complaints of destructive guests and unreliable hosts, online apartment rental site Airbnb explores mechanisms to facilitate trust between guests and hosts. Flexible online reputation systems can collect and share information with ease, but Airbnb must decide which information guests and hosts should have to provide and how much flexibility each should have in selecting whom to do business with. A full-featured system coul...Starting at €8.20