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IESE (España)
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In-Depth Interviews (B): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaCase ME-11-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €5.74
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Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-13-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts...Starting at €5.74
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-6-EMarketingThis exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.Starting at €8.20
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-415-EDecision Analysis, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Starting at €8.20
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-414-EDecision Analysis, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Starting at €8.20
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Starchitects, Emblematic Buildings and the Effects on Urban Economies
Nueno, José Luis; Reutskaja, ElenaTechnical Note MN-369-EEconomics, Knowledge and CommunicationEmblematic buildings, constructed by the leading ¿artists¿ in this field or ¿starchitects¿ such as Lord Norman Foster, Frank Gehry, Santiago Calatrava, Jean Nouvel are exactly the new dimension that is capable solving the problems of businesses and achieve sustainable growth. Case studies of Guggenheim Museum in Bilbao, ¿the Gherkin¿ in London, Sydney Opera House are vivid examples of how an emblematic building is capable of achieving synergy fro...Starting at €8.20
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Arquitectos estrella, edificios emblemáticos y sus efectos en las economías urbanas
Nueno, José Luis; Reutskaja, ElenaTechnical Note MN-369Economics, Knowledge and CommunicationEdificios emblemáticos construidos por "artistas" líderes en este campo o "arquitectos estrella" ("starchitecs") como Lord Norman Foster, Frank Gehry, Santiago Calatrava o Jean Nouvel, ofrecen exactamente la nueva dimensión que es capaz de resolver los problemas de las empresas y conseguir un crecimiento sostenible. Los casos estudiados del museo Guggenheim de Bilbao, el Gherkin de Londres y la Opera de Sydney, son claros ejemplos de cómo un edif...Starting at €8.20
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Observational Study (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-12-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one observational study and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-10-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €8.20