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Darden University of Virginia (USA)
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Whole Foods Market and Wild Oats Merger
Bourgeois, L. J. III; Hammaker, Paul M.; Aprill, Chris; Payne, Daniel; Ring, Stephanie; Strauss, KristinCase DARDEN-BP-0533-ECorporate GovernanceWhole Foods and Wild Oats were both natural- and organic-food stores that competed for similar customers on values such as high-quality and healthy products, excellent customer service, knowledge of products, and an enjoyable shopping experience. In February 2007, Whole Foods announced that it would purchase a smaller, yet formidable competitor, Wild Oats. There was tremendous geographic complementarity involved: The merger would give Whole Foods...Starting at €8.20
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Whole Foods Market and Wild Oats Merger - Teaching Note
Bourgeois, L. J. III; Hammaker, Paul M.; Aprill, Chris; Payne, Daniel; Ring, Stephanie; Strauss, KristinTeaching Note DARDEN-BP-0533TN-ECorporate GovernanceTeaching note for product BP-0533Starting at €0.00