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Darden University of Virginia (USA)
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCase DARDEN-S-0187-EStrategySuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Starting at €8.20
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James Bowman and Coopertree Capital in China
Wicks, Andrew C.; Mead, Jenny; Keevil, AdrianCase DARDEN-E-0370-EBusiness Ethics and Corporate Social ResponsibilityJames Bowman, a founding partner of a New York private equity fund manager has traveled to China to meet with a China Power Investment Corporation manager in the hope of cultivating a business relationship. In an introductory conversation, the manager makes a strange request of Bowman. Bowman realizes that he is being tested, and he is uncertain how to respond.Starting at €8.20