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Darden University of Virginia (USA)
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Cold Opportunity (B): The ICEHOTEL Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0120-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students will ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taught in...Starting at €5.74
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Cold Opportunity (A), (B), and (C) - Teaching Note
Sarasvathy, Saras D.; Read, StuartTeaching Note DARDEN-ENT-0119TN-EEntrepreneurshipTeaching note for product ENT-0119Starting at €0.00
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Cold Opportunity (C): The Absolut ICEBARS Story
Sarasvathy, Saras D.; Read, Stuart; Aronsson, MagnusCase DARDEN-ENT-0121-EEntrepreneurshipSuitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland uses his natural gift for effectuation to ask What? What next? And What now? As his ventures evolve, students begin to ask themselves how they would master similar challenges to their own entrepreneurial plans and expectations. The case can be taugh...Starting at €5.74