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Darden University of Virginia (USA)
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Kim Brown Morrish and Ground Control (A)
Fairchild, Gregory B.; Dagg, AmandaCase DARDEN-ENT-0206-EEntrepreneurshipIn December of 2003, Kim Brown Morrish and her husband, Simon Morrish, had just finished meeting with the owner of Ground Control, a landscaping business they were considering buying. They knew they wanted to run their own business, but neither was excited about the risks associated with starting from scratch or the many years it could take to achieve profitability with a start-up, and they both thought that buying an established company could be...Starting at €8.20
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Kim Brown Morrish and Ground Control (B)
Fairchild, Gregory B.; Dagg, AmandaCase DARDEN-ENT-0207-EEntrepreneurshipThis case is a follow-up to UVA-ENT-0206. After meeting with the Ground Control management team in the winter of 2003, Kim Brown Morrish and Simon Morrish decided to move forward and purchase the company. They spent the spring of 2004 engaged in the due diligence process, learning as much as they could about the business and the industry. When they purchased the business, Kim and Simon intended to sell it within five years. By 2008, however, seve...Starting at €5.74