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Darden University of Virginia (USA)
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341StrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Tata Motors Limited: Ratan's Next Step
Biladeau, Andrew; Yemen, Gerry; Lenox, Michael; Harris, Jared D.Case DARDEN-S-0184-EStrategySuitable for MBA, EMBA, and executive education programs, this case uses Tata Motors' move to acquire Jaguar Land Rover (JLR) from Ford to analyze a growth-through-acquisition strategy. It offers a discussion about the firm’s overall strategy to acquire instead of growing organically. The case begins when Ratan Tata, chairman of Tata Motors, unveils the world’s cheapest car—the Nano. He had challenged the people around him to design and produce...Starting at €8.20
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Nintendo and the Future of Video Gaming
Harris, Jared D.; Lenox, Michael; Harrison, Katharine; Reiss, Mathew; Goldberg, RebeccaCase DARDEN-S-0341-EStrategyThis case presents the evolution of Nintendo’s gaming technology and discusses the history of the video gaming sector over eight generations of releases. It illustrates how industry dynamics shift over time and how different phases of the competitive life cycle place different demands upon those firms that are all vying for the top position. The case provides history and context for students to discuss an age-old question: How do firms sustain a ...Starting at €8.20
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Zappos.com, Inc., and the Warehouse Decision
Lenox, Michael; Weiss, Elliott N.; Goldberg, RebeccaCase DARDEN-S-0227-EStrategyAmazon.com had purchased Zappos in 2009 and was making significant investments in warehouse infrastructure. By early summer 2012, Zappos, a dominant player in the crowded online retail apparel and footwear arena must decide whether to retain its warehouse complex in Kentucky, which it had maintained since 2002, or turn over the operations to Amazon. Should Zappos continue to operate as an entity external to its parent company? Or would advancemen...Starting at €8.20
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Redhook Ale Brewery
Harris, Jared D.; Lenox, Michael; Liedtka, Jeanne M.; Goldberg, RebeccaCase DARDEN-S-0230-EStrategyIn 1995, Paul Shipman, CEO of Redhook Ale Brewery, and his management team prepared to enter uncharted territory by taking their craft-brewing operation public in the United States. Although there already were massive large-batch breweries that were profitable, publicly traded firms, Redhook was different: it embodied the ethos and grassroots beginnings of the microbrew movement. Still, Shipman wondered about the potential of the craft-brewing in...Starting at €8.20
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Apple Inc.: The Future of the Mac
Harris, Jared D.; Lenox, Michael; Goldberg, Rebecca; Brooks, CarsonCase DARDEN-S-0340StrategyThis case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020, as Apple evolves its various product offerings, a product manager at Apple must think about how the Mac fits into its broader product portfolio. What is the future for desktops and laptops broadly and the Mac specifically? The case facilitates an e...Starting at €8.20
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Amazon’s HQ2 in Arlington: New Digs, New Strategy? - Teaching Note
Lenox, Michael; Calandra, TroyTeaching Note DARDEN-S-0323TN-EStrategyTeaching note for product S-0323Starting at €0.00
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Amazon’s HQ2 in Arlington: New Digs, New Strategy?
Lenox, Michael; Craddock, JennyCase DARDEN-S-0323-EStrategyWhen Brian Huseman, vice president of public policy for the Seattle-based internet retailer and technology company Amazon.com (Amazon), prepared to meet economic-development officials and community leaders from Arlington, Virginia, in the wake of the compStarting at €8.20
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JetBlue Airways versus American Airlines: A Competitive Dynamics Game
Lenox, Michael; Harris, JaredCase DARDEN-S-0250-EStrategyThis exercise has been used in Darden's first-year strategy course in conjunction with the "JetBlue Airways versus American Airlines" case series and is appropriate for any strategy course in a module addressing competitive dynamics. The purpose of this game is to explore the interdependencies of firms in competitive decision-making situations. The game requires pairs of competing firms to make a series of decisions over 12 rounds, each represent...Starting at €8.20
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Apple (Computer) Inc: Whither the Mac?
Lenox, Michael; Harris, Jared D.; Goldberg, RebeccaCase DARDEN-S-0202-EStrategyA product manager at Apple examines the past, present, and future of the PC industry in September 2011 in the wake of Steve Jobs’s resignation and HP’s announcement that it was exiting the PC industry in favor of enterprise software solutions and consulting. The protagonist thinks through current forces in the PC industry, including market share trends, mobile computing, ultrabooks, and cloud computing services-as well as the position of the Mac ...Starting at €8.20