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IESE (España)
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LOPIN Productions
Ariño, Miguel Angel; Heukamp, FranzCase AD-359-EDecision AnalysisThis case presents the decision that an audiovisual production company must make to determine what direction to take in directing its activity: to produce a series to sell it to a television network or a movie for the big screen. The first option entails few risks for the company, while the second involves a multitude of dangers and uncertainties. This case replaces the case NILOP from the same authors (AD-333).Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCase ASN-45-EDecision Analysis, Economics, EntrepreneurshipThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Starting at €5.74
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361Decision AnalysisLaree es una compañía alemana que fabrica y suministra las fijaciones que se utilizan en las construcciones para sujetar los vidrios a las paredes de los edificios. Sus ejecutivos deben decidir si aceptar un contrato que podría ser una gran oportunidad para abrir un nuevo mercado para la empresa o resultar en una pérdida importante de dinero. Este caso está basado en el caso "Berfest AG" de los mismos autores (AD-314) y en el caso Thurman Indust...Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience (A)
Borwankar, Anjaney; Heukamp, FranzCase ASN-44-EDecision Analysis, Economics, EntrepreneurshipThe case narrates the opening of an Indian restaurant in Barcelona. One of the key players is Indian and has done his MBA in Barcelona. Other members of the team are from India with experience in the restaurant business in London and Hungary. The case deals with all the typical issues of setting up a new restaurant such as location, pricing, ambience etc. In addition, it opens up to a cross-cultural discussion as Indian food and traditions have t...Starting at €8.20
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BEMBI: A Modern Indian Culinary Experience - Teaching Note
Heukamp, Franz; Lee, Yih-TeenTeaching Note ASNT-10-EDecision Analysis, Economics, EntrepreneurshipTeaching note for the case: BEMBI. A Modern Indian Culinary Experience? ASN-44Starting at €0.00
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Las preferencias de riesgo y el papel de la intuición en la incertidumbre
Baucells Alibés, Manel; Heukamp, FranzTechnical Note ADN-287Decision Analysis, EconomicsLos directivos suelen tomar decisiones con muchas presiones (tiempo, recursos, emociones y capacidad para procesar toda la información), lo cual limita su "racionalidad". De ahí que a menudo confíen en la intuición. Este documento describe algunos de los errores más frecuentes asociados a la toma de decisiones intuitiva. Conocer dichos errores no los elimina, pero ayuda a reconocer las situaciones en las que es más probable que cometamos un error...Starting at €8.20
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Laree Verbindungen GmbH
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-EDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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Rattunde & Co GmbH 2011
Dr. Guinaud, Cedric; Heukamp, FranzCase ASN-52-EDecision Analysis, Economics, Leadership and People ManagementStarting at €8.20
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Laree Verbindungen GmbH (Portuguese Version, Brazil)
Ariño, Miguel Angel; Heukamp, FranzCase AD-361-PBDecision AnalysisLaree is a German company that manufactures and supplies the fasteners that are used in construction to attach glass to the walls of buildings. Its executives must decide whether to accept a contract that could be a great opportunity to open a new market for the company or result in a significant loss of money. This case is based on the "Berfest AG" case by the same authors. This case replaces The Berfest case from the same authors (AD-314).Starting at €8.20
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LOPIN Productions
Ariño, Miguel Angel; Heukamp, FranzCase AD-359Decision AnalysisEste caso presenta la decisión que debe tomar una productora audiovisual sobre el camino hacia el cual dirigir su actividad: producir una serie para venderla a una cadena de televisión o bien una película para la gran pantalla. La primera opción conlleva pocos riesgos para la empresa, mientras que la segunda implica una multitud de peligros e incertidumbres. Este caso sustituye al caso "NILOP Productions" de los mismos autores (AD-333).Starting at €8.20