This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
IESE (España)
-
El reto de competir con el bajo coste
Ryans, AdrianArticle ART-1645Service and Operations Management, StrategyLas empresas de bajo coste, en plena ofensiva en sectores como las líneas aéreas o los bienes de equipo, les están comiendo el terreno a las compañías del segmento alto. Para afrontar esta competencia primero tenemos que ser conscientes del cambio radical que ha experimentado el modelo de negocio: ya no se trata de hacerlo todo sino de especializarse en el desarrollo de producto, la distribución o las relaciones con los clientes. Una estrategia d...Starting at €8.20
-
The High Stakes of Low-Cost Competition
Ryans, AdrianArticle ART-1645-EService and Operations Management, StrategyLow-cost competitors are on the offensive in many industries, from airlines to B2B capital equipment markets, eating away at the market share traditionally enjoyed by premium companies. Dealing with low-cost competition first requires understanding how radically the business model has changed: fewer companies are doing it all, but rather specializing in either product development or delivery or customer relationships. While there may be good reas...Starting at €8.20
-
Las reglas del juego están cambiando
Ferraro, Fabrizio; Malone, Thomas W.; Ricart Costa, Joan Enric; Ryans, AdrianDossier DOS-4Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLos tiempos cambian. ¿Qué puede hacer como directivo para que el cambio juegue a su favor?Starting at €15.00