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IESE (España)
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Cuando vender activos es una estrategia
Mair, Johanna; Moschieri, CaterinaArticle ART-1970StrategyLa enajenación de parte de una empresa suele malinterpretarse. Se ve como un instrumento al que recurren las grandes empresas para ¿sacar la basura¿, pero lo cierto es que puede ser el resultado de una decisión estratégica rentable tanto para la matriz como para la unidad de negocio de la que se desprende. Las empresas enajenan por razones legales o estratégicas. A su vez, la enajenación puede adoptar muchas formas, entre ellas la creación de una...Starting at €8.20
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International Expansion of Escuela Nueva: A Transformative Pedagogy on a Global Scale
Hehenberger, Lisa; Moral, N.; Mair, JohannaCase SM-1556-EEntrepreneurshipThis case study presents the challenging task of expanding the widely successful Escuela Nueva pedagogy on a global scale. Escuela Nueva provides a cost effective, replicable and scalable solution to improve the quality of basic education in low income schools. It started in rural Colombia, but has since expanded principally to a large number of Latin American countries. Evidence shows that wherever Escuela Nueva is implemented, children become ...Starting at €8.20
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International Expansion of Escuela Nueva: A Transformative Pedagogy on a Global Scale - Teaching Note
Hehenberger, Lisa; Moral, Nathalie; Mair, JohannaTeaching Note SMT-88-EStrategyThe case study presents the challenging task of expanding the widely successful Escuela Nueva pedagogy on a global scale. Escuela Nueva provides a cost-effective, replicable and scalable solution for improving the quality of basic education in low-income schools. It started in rural Colombia, but has since expanded, principally to a large number of Latin American countries. Evidence shows that wherever Escuela Nueva is implemented, children becom...Starting at €0.00
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Successful Divestitures Need Proper Cultivation
Mair, Johanna; Moschieri, CaterinaArticle ART-1970-EStrategyDivestitures are often misunderstood as being a way for corporations to ¿take out the trash.¿ In reality, however, divesting can be a strategic decision that is profitable for both the parent company and the divested unit. Companies may choose to divest for legal, strategic or market-based reasons, and divestitures can take many forms, including spin-offs, carve-outs, leveraged buyouts and management buyouts. In any case, once a company decides i...Starting at €8.20
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A Puma vs. Giants: The rise of David
Fruechtnicht M.; Mair, JohannaCase DG-1519-EStrategyAt the beginning of 2007 - for the first time in his 13 years at the helm of Puma - Jochen Zeitz was able to take a deep breath, reflect on the company's successful turnaround and, most importantly, contemplate the way ahead. After reinventing itself, creating a new market segment and demonstrating that the company could compete with its bigger brother Adidas, Puma was at a crossroads. It had become very profitable in the past decade and the stoc...Starting at €8.20
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Puma contra los gigantes: El ascenso de David
Fruechtnicht M.; Mair, JohannaCase DG-1519StrategyA principios de 2007, por primera vez en los 13 años que llevaba al mando de Puma, Jochen Zeitz decidió respirar hondo y reflexionar sobre el giro radical hacia el éxito que había dado la compañía y, lo que es más importante: contemplar el camino que tenía por delante. Después de reinventarse, crear un nuevo segmento de mercado y demostrar que la compañía podía competir con su hermana mayor, Adidas, Puma se hallaba en una encrucijada. En la últim...Starting at €8.20