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IESE (España)
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Su empresa también tiene ventaja digital
Rowsell-Jones, AndyArticle ART-2413Information Technologies, StrategySi el punto de partida de la transformación digital de su empresa es desarrollar tal o cual aplicación, no lo dude, lo están enfocando mal. La creación de una ventaja digital pasa por combinar de manera innovadora los recursos físicos y digitales para generar nuevas capacidades, fuentes de valor e ingresos. En este artículo el autor presenta cinco modelos, ilustrados con casos de éxito, que le ayudarán a identificar las oportunidades y aplicacion...Starting at €8.20
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Leading the Digital Transformation
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18-EInformation Technologies, Leadership and People Management, StrategyEquipping managers with the skills and competencies they need to stay not just in the race but one step ahead.Starting at €15.00
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Groundbreaking Ideas to Achieve Digital Edge
Rowsell-Jones, AndyArticle ART-2413-EInformation Technologies, Strategy"We will create an app that..." Hearing this phrase in your company may be a hint that you are about to wander down the wrong path. This article explains the correct path to follow in creating a digital edge, which involves combining your company's physical and digital resources in innovative ways that create new capabilities and generate new sources of value and revenue. Citing examples of companies that have done this successfully, the author p...Starting at €8.20
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Transformación digital: preparados, listos?
Káganer, Evgeny; Zamora López, Javier; Sieber, Sandra; Rowsell-Jones, Andy; Leonardi, Paul M.; Bailey, Diane E.; Barley, Stephen R.Dossier DOS-18Information Technologies, Leadership and People Management, StrategyNo se deje asustar por la dificultad del reto tecnológico. Este dossier le ayudará a identificar las oportunidades y competencias necesarias para superarlo.Starting at €15.00