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Ivey Business School (Canada)
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Jiaduobao: Transferring Brand Associations from Wang Laoji
Yuping Du; Meng Wu; Randall O. ChangCase IVEY-9B16A042-EEntrepreneurship, Marketing, StrategyWith a rich history stretching back to the 19th century, Wang Laoji herbal tea was one of the most popular drinks in China. The tea was sold in a green-box version by Wang Laoji and a red-can version licensed to Jiaduobao Beverage Co. Ltd. (Jiaduobao Beverage), but in 2012 the right to use the Wang Laoji name was lost by Jiaduobao Beverage following a legal dispute. Jiaduobao Beverage had to quickly transfer brand associations from Wang Laoji to ...Starting at €8.20
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Jiaduobao: Transferring Brand Associations from Wang Laoji - Teaching Note
Yuping Du; Meng Wu; Randall O. ChangTeaching Note IVEY-8B16A042-EMarketingTeaching note for product 9B16A042.Starting at €0.00
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Hebei Dawu Group: Building the First Family Business Constitution in China
Yuping DuCase IVEY-9B11M038-EEntrepreneurship, StrategyThis case examines the family business constitution created by Dawu Group’s founder, Sun Dawu. It was the only such system in China to date, and made it possible for the group to survive near-fatal challenges. The case starts with problems Sun Dawu encountered, such as a salary-rise request from a recently elected board member; managers’ doubts about the constitution system; and the suspicion of external experts and journalists regarding the grou...Starting at €8.20
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Contrasting China's Yunan Model with Bangladesh's Yunus Model for Microfinance
Yuping Du; Randall O. Chang; Meng Wu; Chun LiCase IVEY-9B13N012-EEntrepreneurship, Finance, StrategyIn 2008, about the time when the Yunus Model of microfinancing was under attack in its home country of Bangladesh, the Yunan Model was begun in rural China. The original model suffered from inefficiencies, high interest rates and allegations of improprieties against the founder, Nobel Prize winner Muhammad Yunus. By contrast, the Yunan Model relied on social capital and mechanism design theory to enlist the rural population, financial institution...Starting at €8.20