This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Ivey Business School (Canada)
-
Urban Axes: First Mover in US Experiential Entertainment - Teaching Note
Marilyn Anthony; Shreshthi MehtaTeaching Note IVEY-8B21M021-EMarketing, StrategyTeaching note for product 9B21043.Starting at €0.00
-
Competence, Competitiveness, and Intercultural Conflict in Qatar
Leslie Hitch; Shreshthi MehtaCase IVEY-9B16C010-EEntrepreneurship, Leadership and People Management, StrategyIn 2011, the chief executive officer of Singh Security Systems Limited, an Indian company that designed and manufactured security systems, wanted to expand the scale of operations. He located a partner, the business leader of a construction company that specialized in security systems, in Doha, Qatar. Together, they drew a lucrative plan to execute turnkey projects in security systems in Qatar. However, the best candidate to lead the partnership ...Starting at €8.20
-
Cassia at Home: A Restaurant Brand Moves to Home Kitchens - Teaching Note
Shreshthi Mehta; Marilyn AnthonyTeaching Note IVEY-W27038-EEntrepreneurship, StrategyTeaching note for product W27037.Starting at €0.00
-
Competence, Competitiveness, and Intercultural Conflict in Qatar - Teaching Note
Leslie Hitch; Shreshthi MehtaTeaching Note IVEY-8B16C010-ELeadership and People ManagementTeaching Note for product 9B16C010.Starting at €0.00
-
Diglot Capital Management: A Very Serious Ghost Story - Teaching Note
Shreshthi Mehta; Leslie HitchTeaching Note IVEY-8B18C020-ELeadership and People ManagementTeaching note for product 9B18C020.Starting at €0.00
-
Urban Axes: First Mover in US Experiential Entertainment
Marilyn Anthony; Shreshthi MehtaCase IVEY-9B21M021-EMarketing, StrategyUrban Axes introduced the Canadian indoor sport of axe throwing to the US market, beginning with one location in Philadelphia, Pennsylvania, in 2016. Although Urban Axes was started as a “side hustle” by four friends with corporate jobs, it soon became apparent that the concept could be both popular and profitable. The partners quickly decided to become fully involved in the business to maximize its potential. This case features a woman protagoni...Starting at €8.20
-
Cassia at Home: A Restaurant Brand Moves to Home Kitchens
Shreshthi Mehta; Marilyn AnthonyCase IVEY-W27037-EEntrepreneurship, StrategyBeginning with an ambitious, lean start-up effort in the highly competitive restaurant industry in Auckland, New Zealand, a husband-and-wife team built a small empire of successful fine dining Indian restaurants. Then came the disruption of the COVID-19 pandemic, which exposed their extreme vulnerability to external forces and the subsequent volatility of the restaurant industry. Their quick pivot to launching a line of Indian sauces for home coo...Starting at €8.20