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Ivey Business School (Canada)
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L’Oreal India: Where Beauty Meets Tradition - Teaching Note
Prem ShamdasaniTeaching Note IVEY-8B17M146-EStrategyTeaching Note for product 9B17M146.Starting at €0.00
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TD Bank USA: Delivering 'Unexpectedly Human' Experiences in a Digital World
Prem ShamdasaniCase IVEY-W25686-EMarketing, StrategyAfter merging with Commerce Bancorp Inc., TD Bank NA (TD Bank) continued to wow its customers by providing free lollipops, pens, and dog-friendly services and staying open longer than major competitors in the region. Through social media campaigns, it emphasized the importance of having a human touch in banking and showcased its appreciation for customers who had lent a helping hand to the community during the COVID-19 pandemic. It introduced inn...Starting at €8.20
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L’Oreal India: Where Beauty Meets Tradition
Prem ShamdasaniCase IVEY-9B17M146-EStrategyIn 2013, L’Oréal SA had become the largest cosmetics manufacturer in the world by understanding different markets and offering products to those consumers that met needs they may not have realized they even had. In India, L’Oréal spent more than 20 years studying its target consumers and developing products to cater to their specific needs. However, developing localized products was not the only criterion for success in a new market. L’Oréal need...Starting at €8.20
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TD Bank USA: Delivering 'Unexpectedly Human' Experiences in a Digital World - Teaching Note
Prem ShamdasaniTeaching Note IVEY-W25687-EMarketing, StrategyTeaching note for product W25686.Starting at €0.00