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Ivey Business School (Canada)
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Bombardier Aerospace: The CSeries Dilemma
Louis Hébert; Ali TalebCase IVEY-9B11M072-EStrategyIn July 2004, Bombardier Aerospace announced its intention to develop a new family of aircraft called CSeries. In May 2007, three years after the initial announcement, the final decision on whether to proceed with the initiative was still pending. Moreover, during this period, the company released several confusing announcements that raised concerns among investors and industry analysts regarding the sustainability of the company’s long-term stra...Starting at €8.20
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Joysun at the Crossroads
William Wei; Ali Taleb; Vicky NieCase IVEY-9B13M061-EStrategyJoysun was established as a state-owned enterprise in the Shanghai Waigaoqiao Free Trade Zone in China in 1995. Thanks to the effective leadership of its general manager and to the monopolistic nature of the Chinese import and export industry in the mid-1990s, the company had grown rapidly from a shop with five employees in its early days to a major player in the logistics industry by the end of 2012. However, Joysun’s journey had been rocky due ...Starting at €8.20
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Facebook: A Business Model Under Attack - Teaching Note
Ali TalebTeaching Note IVEY-8B20M106-EStrategyTeaching note for product 9B20M106.Starting at €0.00
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Facebook: A Business Model Under Attack
Evguenia Iskra; Ali TalebCase IVEY-9B20M106-EStrategyBy 2019, Facebook Inc.’s (Facebook’s), popular social media and social networking service (known as Facebook) that launched in 2004, had emerged as one of the world’s largest market capitalizations. Over its 15 years, the company had experienced public reStarting at €8.20
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Beautific: Sanofi's Initiative to Enter the 'Beauty Drinks' Market with Coca-Cola
Ali Taleb; Jon CapusCase IVEY-9B15M082-EStrategyIn 2012, Sanofi, a French pharmaceutical company, was considering forming a joint venture with the American soft drinks giant Coca-Cola to develop and commercialize a new line of beauty drinks, “Beautific,” which would provide health and beauty benefits to consumers. Rumours about the partnership in the press had been met with anger from Sanofi’s employees and skepticism from market analysts. It was unclear whether the initiative made sense from ...Starting at €8.20