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Stanford Graduate School of Business (USA)
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Facebook: Hard Questions (A)
Shotts, Ken; Malhotra, Neil; Melvin, SheilaCase SGSB-ETH15A-EDecision AnalysisIn April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions about the fundamental relationship tech companies have with their users.” Zuckerberg admitted that his company faced “a number of important issues around privacy, safety, and democracy” but emphasized that his company was “idea...Starting at €8.20
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The Intel Incubation Program: Disruption Inside
O'Reilly, Charles; Melvin, SheilaCase SGSB-OB105-ELeadership and People ManagementIntel established the Emerging Growth and Incubation (EGI) Group in 2018 with a charter to build a disruptive innovation engine. The EGI Group was seen as essential-even existential-for Intel to expand beyond its core business, find new ways to add significant value to the company, and once again be perceived as an engine of growth. Given Intel’s size and the perceived urgency of the need for growth, it was decided that EGI would incubate only ...Starting at €8.20
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Afresh Technologies: Building Blue Ocean Opportunity in the Fresh Food Supply Chain
Foster, George; Melvin, SheilaCase SGSB-E772-EEntrepreneurshipWhen Afresh CEO and cofounder Matt Schwartz enrolled at the Stanford University Graduate School of Business (GSB) in 2015, he had a singular obsession—healthy food, to benefit both individuals and the planet—and an ironclad determination: to found a business by the time he graduated. His classmate and cofounder, Afresh President Nathan Fenner, had a credo—work with really cool technology, preferably in underleveraged areas—and an orientation: ch...Starting at €8.20
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The WNBA-WNBPA 2020 Collective Bargaining Agreement Negotiations: Betting Big on Women
Foster, George; Melvin, Sheila; Garrido; Kristine RoseCase SGSB-SPM62-EDecision AnalysisOn November 1, 2018, the Women’s National Basketball Players Association (WNBPA) informed the league that it had decided to opt out of the Collective Bargaining Agreement (CBA) that had been signed in 2014 and was scheduled to run through 2021. The opt-out, which was not unexpected, triggered a period of negotiation that was described by WNBPA President Nneka Ogwumike as “incredibly complex.” This case takes students inside this complicated neg...Starting at €8.20
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Zoom Video Communications, Inc. (A) :Origins to IPO Planning and Road Show Pitching
Foster, George; Melvin, SheilaCase SGSB-SM340A-EStrategyIn early April 2019, the executive team of San Jose-based Zoom Video Communications gathered in the company conference room to strategize about their messaging for a planned IPO, an event that only a few years earlier would have seemed improbable to many. Indeed, when Zoom founder and CEO Eric Yuan had first sought venture capital funding to start his company back in 2011, he was turned down countless times. “A new video conferencing entrant at...Starting at €8.20
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Friends of the Children:Innovating and Scaling to Meet the Moment(s)
Starkey, Kim; Melvin, SheilaCase SGSB-SM343-EStrategyFriends of the Children was founded by Duncan Campbell in 1991. Campbell grew up in extremely challenging circumstances and wanted to use his good fortune to make an impact on the lives of children who faced the same sort of circumstances he once had. The Friends of the Children model entailed pairing a salaried, professional mentor, called a Friend, with each child for a minimum of 12 years. It worked—83 percent of Friends of the Children you...Starting at €8.20
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The Opioid Epidemic (B): Responses to the Crisis
Shotts, Ken; Melvin, SheilaCase SGSB-ETH18B-EDecision AnalysisBetween 1999 and 2017, almost 400,000 Americans died from an opioid overdose. An average of 130 died each day in 2017, six times the daily rate in 1999. These deaths were caused by both prescription opioids and illegal opioids like heroin and illicitly manufactured fentanyl, or IMF. The most common drugs involved in prescription opioid overdose deaths were methadone, oxycodone (like OxyContin), and hydrocodone (like Vicodin). The A case, which ...Starting at €5.74
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Bonnier News In 2019: Driving Take-Off of Digital Publishing
Burgelman, Robert; Melvin, SheilaCase SGSB-SM327-EStrategyWhen Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN), the national paper of record; Dagens Industri (DI), the top business daily; and Expressen, a tabloid that reached roughly half of the country’s population—and the southern Swedish daily HD–Sydsven...Starting at €8.20
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Privateer Holdings: Navigating a Rocketing, But Comples, Cannabis Marketplace
Foster, George; Melvin, SheilaCase SGSB-E-646-EEntrepreneurshipPrivateer Holdings was a Seattle-based private equity firm that was “shaping the future of the legal cannabis industry.” In late 2017, Privateer held an expanding portfolio of global brands intended to “lead, legitimize, and define the future of cannabis” and was preparing to announce the closure of a Series C round that had raised more than $100 million. It was an opportune moment for its founding triumvirate to contemplate the future direct...Starting at €8.20
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Bahwan CyberTek in 2018: Developing dt360
Burgelman, Robert; Melvin, SheilaCase SGSB-SM290-EStrategyBahwan CyberTek (BCT) was an IP-enabled technology company founded in 1999 by Sheikah Hind Bahwan (Hind) and S. Durgaprasad (DP). Over the years, it had grown into a global provider of innovative software products and services and had become a $275 million group with more than 2,950 business and technology professionals. BCT was privately held, based in Chennai, India, with operations in the United States, the Middle East, North Africa, and Asi...Starting at €8.20