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Stanford Graduate School of Business (USA)
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Bahwan CyberTek in 2017 and Beyond
Burgelman, Robert; Melvin, ShailaCase SGSB-SM276-EStrategyStephen Pratt and Raj Joshi - two veterans of Infosys Consulting - decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model. The case traces Noodle Analytics from conception through funding, finding product-market fit, and its Series B raise in 2018, looking at issues of strategy, recruiting, business model, developing the product, corporate culture and the l...Starting at €8.20