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HBSP (USA)
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L'Oreal: Global Brand, Local Knowledge
Henderson, Rebecca M.; Johnson, RyanCase HBS-311118-EMarketingWorldwide, and in the U.S. marketplace in particular, the French cachet of L'Or al was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Or al had to cater to a diverse customer base: an aging population in thStarting at €8.20
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Sustainable Tea at Unilever (Spanish version)
Henderson, Rebecca M.; Nellemann, FrederikCase HBS-714S15MarketingUnilever's Lipton Tea had been successful with the first phase of its certification partnership with Rainforest Alliance. Now the company faced challenges in how to push forward with the transformation of more difficult parts of the supply chain and how to market sustainable tea in developing markets like India.Starting at €8.20
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCase HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Starting at €8.20
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Reckitt Benckiser: Fast and Focused Innovation
Henderson, Rebecca M.; Johnson, RyanCase HBS-311116-ESince its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth categories and to nurture the Powerbrands with innovation and roll them out globally. The Powerbrands had steady double digit growth year over year, attracted a devoted customer base ...Starting at €8.20
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Should a Pension Fund Try to Change the World? Inside GPIF's Embrace of ESG
Henderson, Rebecca M.; Serafeim, George; Lerner, Josh; Jinjo, NaokoCase HBS-319067-EKnowledge and CommunicationStarting at €8.20
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TXU (A): Powering the Largest Leveraged Buyout in History
Fetter, Trevor; Snowberg, Erik; Henderson, Rebecca M.Case HBS-320064-EKnowledge and CommunicationThis case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase ofStarting at €8.20
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The Leveraged Buyout of TXU (B): Energy Future Holdings
Fetter, Trevor; Snowberg, Erik; Henderson, Rebecca M.Case HBS-320065-EKnowledge and CommunicationThis case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase ofStarting at €5.74
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A Short Note on Fiduciary Duties
Goldberg, Lena G.; Henderson, Rebecca M.; Schulman, Amy W.Case HBS-320079-EKnowledge and CommunicationStarting at €8.20
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Note: Industry Self-Regulation: Sustaining the Commons in the 21st Century
Henderson, Rebecca M.; Migdal, Amram; He, TonyCase HBS-315074-EIndustry self-regulation has, in general, a lousy track record. Many studies have shown that it is often ineffective unless backed by the power of the state, and that in some cases it serves rather to forestall government intervention or to reduce competition than as genuine self-regulation. Many observers doubt that accelerated private sector regulation could really make a difference against the major public goods issues of our time. Yet we live...Starting at €8.20
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Investor "Short-Termism": Really A Shackle
Rose, Clayton; Henderson, Rebecca M.Case HBS-315084-EStarting at €8.20