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San Telmo (España)
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HÄAGEN- DAZS. Teaching Note
García del Pueyo, J. L.Technical Note IIST-MITN-224-E-EMarketingHäagen-Dazs is an international ice cream brand that competes in the premium segment boasting a perceived image renowned for its quality and sophistication. In 2019, the company embarked on a journey to reposition the brand in an effort to broaden its consumer base. Häagen-Dazs held a strong position in the senior segment, offering a value proposition centered on Luxury & pleasure and began to evolve towards the concept of Everyday made extraordi...Starting at €8.20
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Sustainability at Ingka Group (IKEA): Breaking paradigms down. Teaching Note
Reina Paniagua, R.; García de Castro, A.; Garrido Martinez, E.Teaching Note IIST-DGITN-348-E-EEntrepreneurshipIKEA was undertaking the most significant overhaul in its history under the principles of becoming more affordable, accessible, and sustainable. One of Ingka Group’s main challenges in creating value was how to be omnichannel, i.e., how to create a business model that, on the one hand, optimized the company’s existing assets and, on the other, made it possible to develop new channels. However, the greatest challenge was climate change. IKEA had c...Starting at €0.00
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MAAVI, KIMITEC making a vision
González-Toruño Conejo, M.; Garrido Illescas, M.Case IIST-DGI-366-E-EEntrepreneurshipKIMITEC (2007) is a biotechnological multinational born with the challenge of changing the way food is produced. Its objective: to eliminate synthetic chemistry from food by offering natural, innovative and equally effective solutions as alternatives, without involving a higher cost for the producer. Its main activity in 2022 was agriculture, but expanding it to serve the entire food chain: livestock, aquaculture and the food industry. MAAVi, its...Starting at €8.20
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Aertec Solutions: la reacción ante la crisis del Covid-19 - Teaching note
García de Castro, A.; Martínez Jiménez, M.Teaching Note IIST-DGITN-330-331-E-EInnovation and ChangeSix months after the start of the pandemic, Aertec, a Spanish company in the aeronautical sector, closes its fiscal year in August 2020 with a drop in turnover of €3.5 million compared to the previous year and with red numbers. The environment had changed drastically, the upward curve forecast by the experts for the next 10 years, with a forecast volume of 22,000 aircraft and whose reduction was between 50 and 70%, with the consequent implication...Starting at €0.00
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Grupo Caviro. The value of Grapes
Reina Paniagua, R.; Garrido Martinez, ECase IIST-DGI-368-E-ELeadership and People ManagementCaviro was the largest wine cooperative company in Italy. Since its inception, they not only produced wine, but also managed many of the by-products of the fruit, generating value until the end. Caviro had developed a unique circular economy model with almost complete recovery of supply chain waste. This comprehensive management of organic waste from harvesting and winemaking was a perfect complement to wine production. Not only in environmental ...Starting at €8.20
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Gate Gourmet
Vidal Romero, A.; Garrido Martinez, ECase IIST-PI-154-E-EService and Operations ManagementIn 2014, Gate Gourmet España (GGE) was the Spanish subsidiary of Gate Group, one of the biggest providers of independent, on-board passenger services in the world. The case describes the crisis situation in the passenger air transportation sector in 2010. In 2010, the General Manager of GGE, David de la Torre, decided that operations needed a deep transformation to render them more efficient and that they needed to change the “civil service” ment...Starting at €8.20
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Gate Gourmet. Teaching Note
Vidal Romero, A.; Garrido Martinez, E.Technical Note IIST-PITN-154-E-EService and Operations ManagementIn 2014, Gate Gourmet España (GGE) was the Spanish subsidiary of Gate Group, one of the biggest providers of independent, on-board passenger services in the world. The case describes the crisis situation in the passenger air transportation sector in 2010. In 2010, the General Manager of GGE, David de la Torre, decided that operations needed a deep transformation to render them more efficient and that they needed to change the “civil service” ment...Starting at €8.20
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FiT, not Fat: Ferrero International
González-Alemán Sánchez,H.Case IIST-DGI-293-E-EInnovation and ChangeThe case begins with a description of the company, Ferrero International, origins and evolution, structure, products and business model. From there, the marked social character of the company is emphasized since its inception, and how this concept has been derived and extended to broader issues to build a true 360º sustainability policy, and within it, its strategy towards consumers and health. The growing attacks against their products in relati...Starting at €8.20
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Muebles Costa: A failed succession?
Bernal Glez-Villegas, J.; Domínguez de la Maza, M.Case IIST-DGI-285-E-EEntrepreneurshipMUEBLES COSTA IS THE STORY OF A FAMILY OWNED COMPANY AND THE SUCCESSION OF ITS CHAIRMAN, MR. VICENTE COSTA, BY THE NEXT GENERATION IN THE FAMILY. THE COMPANY’S SALES PLUMMETED RESULTING IN THE RISK OF BANKRUPTCY DUE TO THE CRISIS IN THE FURNITURE INDUSTRY, WHICH IN SPAIN IS PROPORTIONAL TO THAT OF CONSTRUCTION, IN 2008-2013. THE APPOINTMENT OF THE ELDEST SON AS CEO WHEN THE FATHER TAKES THE POSITION OF CHAIRMAN CAUSES THE OTHER SON TO LEAVE THE C...Starting at €8.20
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Supply chain management: A practical view
Garrido Martinez, E.Technical Note IIST-PIN-27-E-EService and Operations ManagementIncreasingly competitive markets and customers with greater information and choice possibilities raise the need to design and manage an excellent supply chain. For this, it is necessary that all the processes are oriented towards the final consumer, that the main agents of the chain collaborate in their optimization and that they have a long-term vision. The objective of this note is to provide a practical vision of the main concepts related to S...Starting at €8.20