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INSEAD (France)
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Vivienne Cox at BP Alternative Energy - Teaching note
Hunter, M.Teaching Note INSEAD-5473TN-ELeadership and People ManagementA team led by Vivienne Cox, Executive Vice President of Gas, Power & Reneewables, identifies and launches a new business, BP Alternative Energy. Investing such a high amount in a green energy business? had been a radical starting point for BPStarting at €0.00
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La familia Danssen: El inicio del buen gobierno familiar
Blondel, ChristineCase INSEAD-5499SPEntrepreneurshipEl caso explica cómo los miembros de una familia propietaria de un negocio se reúnen para debatir el futuro de dicha empresa. El caso propicia un debate sobre las normas aplicables a los miembros de la familia que trabajan en el negocio, la distribución de la titularidad, reuniones familiares, reconciliar intereses individuales; en definitiva, todos aquellos elementos a los que académicos y profesionales del negocio familiar se refieren con el té...Starting at €8.20
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Supply Chain Restructuring at Portugal Telecom (A) (Portuguese Version)
Almeida-Costa, LuisCase INSEAD-5578APT-PPAccounting and ControlThe first part of the case contains a detailed description of the situation before the project started in PT. It allows students to foresee problems, identify opportunities, propose solutions and support the proposals contained therein by referring to the relevant theory of economic analysis, strategy and negotiation. The second part describes the actions taken by PT, their impact on a number of operational measures (cost, time to market, etc.), ...Starting at €8.20
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Supply Chain Restructuring at Portugal Telecom (A) - Teaching note
Almeida-Costa, LuisTeaching Note INSEAD-5578ATN-EAccounting and ControlA primeria Parte do caso contém uma descrição pormenorizada da situação antes do início do projecto na PT. Permite aos estudantes prever problemas, identificar oportunidades, propor soluções e apoiar as propostas nela contidas, reportando-se à teoria relevante da análise de econmia, estratégia e negociação. A segunda Parte descreve as acções tomadas pela PT, o seu impacto em certo número de medidas operacionais (custo, tempo de entrada no mercado...Starting at €0.00
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Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States (Portuguese)
Andrew T., StephenCase INSEAD-5664PT-PPMarketingThe Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers.Starting at €8.20
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCase INSEAD-5685PT-PPMarketingRenova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...Starting at €8.20
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenTeaching Note INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Starting at €0.00
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Ricardo Semler: A Revolutionary Model of Leadership (Portuguese Version)
Betania, Tanure; Maddux, William; Swaab, Roderick; Williams, ElinCase INSEAD-5982PT-PPLeadership and People ManagementThe case follows the story of Brazilian business leader, Ricardo Semler, who took over the family marine pump business, Semco, the multi-national, multi-sector success. To do this, Ricardo Semler radically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed culture into Semco through a radical process of workplace democratization. Finally, he successfully applied the same leadership princi...Starting at €8.20
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La campaña "Push Snowboarding" de Nokia N8
Dubois, David; Kaur Mastak, PalCase INSEAD-6117SPMarketingEl caso ilustra una innovadora campaña de marketing integrada por Nokia para promover su nuevo teléfono, el N8. A principios de enero de 2010, Stuart Wells, Integrated Global Campaign Lead en Nokia, inició y supervisó la ejecución de una ambiciosa campaña de marketing integrado. El caso sigue el proceso de toma de decisiones paso a paso, con especial atención a la utilización de canales digitales en la estrategia de lanzamiento y medición de medi...Starting at €8.20
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Carvajal: De soldados a diplomáticos, de gestión familiar a gestión profesional
Bennedsen, Morten; Guzman, Alexander; Henry, Brian; Trujillo, Maria Andrea; Wiwattanakantang, YupanaCase INSEAD-6284SPCorporate GovernanceCarvajal traza los 110 años de historia de una de las empresas familiares más antiguas de Colombia, desde una pequeña imprenta hasta uno de los mayores conglomerados de productos de papel de América Latina. Fundada en 1904 por Manuel Carvajal, educador colombiano y antiguo político, la empresa ha contribuido desde entonces al desarrollo económico e intelectual de Colombia. Por los años 50 Carvajal era la impresora principal y la casa editorial en...Starting at €8.20