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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCase DARDEN-E-0483-EBusiness Ethics and Corporate Social ResponsibilityThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Starting at €5.74
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Animall: Driving Innovation In Livestock Trading Through Digitalization - Teaching Note
Satyendra C Pandey; Bikramjit Rishi; Raveena ChandnaniTeaching Note IVEY-W34208-EMarketing, StrategyTeaching note for product W34207.Starting at €0.00
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Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion
Kirby, William C.; Truwit, Noah B.Case HBS-323101-EKnowledge and CommunicationOn December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company's ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the passing of The Creating Helpful Incentives to Produce Semiconductors and Science Act of 2022 (CHIPS and Science Act), which aimed to inject $280 billion in financial subsidies and inc...Starting at €8.20
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Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI
Edelman, David C.; Barnett, JamesCase HBS-523054-EMarketingIn October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business.Starting at €8.20
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Pastas Gallo: A criação de valor para uma love brand
García del Pueyo, J. L.Case IIST-MI-232-PMarketingPastas Gallo é a empresa líder em Espanha do mercado das massas. A sua estratégia de marketing tem estado marcada pelas constantes inovações no produto e na forma de o consumir, sustentada por fortes campanhas publicitárias. É uma marca muito conhecida e bem posicionada, porém submetida à forte concorrência das marcas de distribuição (MDD), o que obriga a empresa a agir ativamente sobre o seu ciclo de vida. A marca precisa de aumentar o mercado e...Starting at €8.20
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Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, ThomasCase DARDEN-M-1042-EMarketingThis partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix executive as they develop a slate of original series. Students are given a chance to explore the types of key performance indicators that might forecast a hit show while also learning about the media industry and the creative process.Starting at €8.20
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Morgan Wallen: Tough Decisions at the William Morris Endeavor Agency (C)
Parmar, Bidhan L.; Clark-Hamel, Skyler; Mead, JennyCase DARDEN-E-0496-EBusiness Ethics and Corporate Social ResponsibilityJay Williams, cohead of the Nashville office of the William Morris Endeavor (WME), must decide how to respond to an incident involving Morgan Wallen, one of the talent agency’s fastest-rising country music stars. Wallen, a white singer, was caught on home security footage using an ethnic slur with a group of white friends after a night of drinking. The following day, the footage was released to the public, and Wallen was swiftly disavowed by his ...Starting at €5.74
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The role of business in society
González-Peralta, OscarTechnical Note BEN-158-EBusiness Ethics and Corporate Social ResponsibilityThe relationship between business and society has been the subject of reflection from many perspectives. This note examines how the terminology has changed over time and what nuances have been emphasized by the different terms that have been used. It also asks how ethics helps to better understand the role of business in society: as a motive for business involvement in society and as a perspective from which to think about that relationship.Starting at €8.20
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Reinventing Your Leadership Team
Leinwand, Paul; Matt Mani, Mahadeva; Sheppard, BlairArticle HBS-R2201C-EKnowledge and CommunicationDigitization may be necessary for many businesses' continued success, but in our increasingly complex world, what companies really need to do is build new forms of competitive advantage and transform themselves for the future. And that requires fundamental changes in their top leaders--not just in individuals' capabilities but in the way they collectively steer the ship. Drawing on their research at 12 prominent global firms, the authors note the...Starting at €8.20
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When It's Time to Expand Beyond the Base (HBR Case Study and Commentary)
Bertini, Marco; Tavassoli, NaderArticle HBS-R1705N-EMarketingThe new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain points related to the registration process. She and the COO propose a premium membership that allows die-hard fans to buy early access to race registration, but tests on social media reveal strong animosity toward the program among some racers. Should the company pull the plug or move forward, po...Starting at €8.20