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Darden University of Virginia (USA)
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Trek-ation
Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0412-EBusiness Ethics and Corporate Social ResponsibilityIn this case, a senior business analyst at the online travel agency Trek-ation struggles with the decision of whether to pursue a potentially lucrative idea. Her innovation team had proposed revising the online pricing algorithm in order to use the cookies and other information from customers’ web browser to customize pricing for flights and hotels. Although she wanted to increase revenue for the company and meet her targets, she was also concer...Starting at €8.20
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Pied Piper and Autonomous Vehicles
Freeman, R. Edward; Parmar, Bidhan L.; Mead, Jenny; Puhl, Nicole; Mahajan, Bhaskar; Boes, SeanCase DARDEN-E-0413-EBusiness Ethics and Corporate Social ResponsibilityPied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the company had optimistically thought driverless cars would eventually lead to total elimination of driving fatalities. The company needed to decide if the car’s algorithm was responsible for this death and, if so, what the plan of action should be.Starting at €8.20
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Managing for Stakeholders and the Purpose of Business
Freeman, R. Edward; Parmar, Bidhan L.Technical Note DARDEN-E-0415-EBusiness Ethics and Corporate Social ResponsibilityThe benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader’s view of the purpose of business. This note: (1) outlines the history of debates about corporate purpose, (2) calls out some myths that persist in the way that people think about corporate purpose, and (3) introduces a view of business called “managing for stakeholders” that has become in...Starting at €8.20
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AB InBev, Carling Black Label, and Femicide in South Africa (B)
Parmar, Bidhan L.; Mead, JennyCase DARDEN-E-0426-EBusiness Ethics and Corporate Social ResponsibilityAfter much research and discussion about where the company's responsibility lay in addressing the alarming issues of femicide and violence against women, the leadership of the South African Breweries (SAB) and the African branch of Anheuser-Busch InBev (AB InBev) decided to form a partnership and launch a movement and campaign, #NoExcuse. For the campaign, the company partnered with, among others, the consortium, Takuwani Riime (which meant "let ...Starting at €5.74
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Recruiting: Additional Vignettes
Freeman, R. Edward; Werhane, Patricia H.; Parmar, Bidhan L.; Mead, JennyExercise DARDEN-E-0417-EBusiness Ethics and Corporate Social ResponsibilityThese vignettes highlight several ethical issues for MBA students as they begin to look for a job. They serve as a practical springboard for a discussion of topics, including one's obligation to classmates, the recruiting firm, and the school itself.Starting at €8.20
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$2,500 - Teaching Note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0251TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0251Starting at €0.00
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Wal-Mart in 2005 - Teaching Note
Freeman, R. Edward; Mead, JennyTeaching Note DARDEN-E-0282TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0282Starting at €0.00
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Yahoo! and Customer Privacy - Teaching Note
Wicks; Andrew C.; Mead; JennyTeaching Note DARDEN-E-0300TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0300Starting at €0.00
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Gambling and Death in Vietnam (A) and (B) - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0323TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0323Starting at €0.00
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Great Lakes: Great Decisions - Teaching Note
Wicks, Andrew C.; Mead, JennyTeaching Note DARDEN-E-0325TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0325Starting at €0.00