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Stanford Graduate School of Business (USA)
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Cake: Navigating Mortality
Chess, Robert; Golden, Susan; Strabo, JackCase SGSB-E744-EDecision AnalysisThis case follows the story of Suelin Chen in her career as the founder of Cake, a digital platform that provided “one-stop access” to a wide range of advance care and end-of-life planning products and services. The case highlights the societal, technological, and cultural trends that led to innovation in end-of-life planning. Chen debates which users to target and whether to utilize a B2B or B2C business model to do so.Starting at €8.20