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Stanford Graduate School of Business (USA)
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Carlypso (B): Pumping the Brakes
Ellis, Jim; Nakache, Patricia; Montgomery, LucyCase SGSB-E546B-EEntrepreneurshipAfter graduating from Stanford Graduate School of Business, Nicholas Heinrichsen and Christopher Coleman launched Carlypso, a peer-to-peer marketplace for selling used cars. Carlypso hoped to disrupt the $400 billion used car market by making it easier and more convenient for both sellers and buyers. However, Carlypso ran into difficulty trying to scale its operations, and pivoted to a reverse auction model, where Carlypso worked with leasing and...Starting at €5.74