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Ivey Business School (Canada)
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Geely Versus Ford: Threat from an Emerging Market Multinational to a Market Leader - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B18M185-EStrategyTeaching note for product 9B18M185.Starting at €0.00
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General Electric and Suez: Deal or No Deal - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B19M035-EStrategyTeaching note for product 9B19M035.Starting at €0.00
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The Hershey Company: Broken Pledge to Stop Using Child Labour
Bertrand GuillotinCase IVEY-W25254-EStrategyMichele Buck became the first woman president and chief executive officer of the Hershey Company (Hershey) in 2017 and was elected as chair of the board in 2019. Now, in 2021, she was leading a company that was facing supply chain and legal challenges. AlStarting at €8.20
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IBM Newco: A High-Stakes Spinoff Amid a Battle of the Tech Titans - Teaching Note
Bertrand Guillotin; Theodore L. Hill; Munir Mandviwalla; Julianne SellinTeaching Note IVEY-W33971-EInformation Technologies, StrategyTeaching note for product W33970.Starting at €0.00
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Chick-fil-A: International Expansion Challenges - Teaching Note
Bertrand GuillotinTeaching Note IVEY-8B20M046-EStrategyTeaching note for product 9B20M046.Starting at €0.00
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Harley-Davidson: Internationalization in the Trump Era
Seok Woo Kwon; Bertrand GuillotinCase IVEY-9B18M087-EStrategyIn 2016 the chief executive officer (CEO) of Harley-Davidson Inc., the iconic U.S. manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company's dependence on a mature U.S. market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the Whit...Starting at €8.20
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Geely Versus Ford: Threat from an Emerging Market Multinational to a Market Leader
Bertrand GuillotinCase IVEY-9B18M185-EStrategyIn 2010, when China surpassed the United States to become the largest global market for automobiles, China’s Geely Automobile Holdings Ltd. (Geely) entered the global automobile industry by acquiring Volvo Group’s cars division from Ford. Seven years later, Geely bought a controlling stake of 51 per cent in Lotus Cars, a stake in the truck maker AB Volvo, and a 10 per cent share of Daimler AG worth US$9 billion, becoming its largest shareholder. ...Starting at €8.20
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Chick-Fil-A: Fighting Chicken Sandwich and Culture Wars
Bertrand GuillotinCase IVEY-W34882-EStrategyFollowing its disastrous market entry into the United Kingdom in 2019, due to immediate backlash from the LGBTQ+ community, Chick-fil-A, the US$16 billion conservative Christian fast-food company, named a new chief executive officer in 2021, Andrew Truett Cathy. By inheriting the privately-held, family-owned empire, Cathy faced a monumental task, made more difficult when he appointed a vice president of diversity, equity, and inclusion, which spa...Starting at €8.20
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CSL: Rebranding “The Biggest Company No One’s Ever Heard Of" - Teaching Note
Bertrand Guillotin; Sheri Lambert; Phoebe DickinsonTeaching Note IVEY-W34630-EMarketing, StrategyThis is the Teaching note for product W34093.Starting at €0.00
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The Hershey Company: Broken Pledge to Stop Using Child Labour - Teaching Note
Bertrand GuillotinTeaching Note IVEY-W25255-EStrategyTeaching note for product W25254.Starting at €0.00