This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Ivey Business School (Canada)
-
UBits (A): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS200StrategyAt the start of 2020, the main strategic challenge for UBits (a start-up focused on online corporate training in Latin America) was how to continue to scale up the operation. Although UBits had gained a foothold in Colombia, Mexico, and Peru, the company had no presence in Brazil - Latin America’s largest economy - or in any other major regional economies, including Chile and Argentina. UBits was offering only one type of service - subscription-b...Starting at €8.20
-
UBits (B): Feed Your Skills (Spanish Version)
Guo-Liang Frank Jiang; Lorianne Dueck; Johan AnguloCase IVEY-9B20MS201StrategyIn June 2020, UBits faced the uncertainties of a global health crisis—the COVID-19 pandemic. The company had experienced several temporary setbacks, but the chief executive officer and co-founder was encouraged by the shifts in market dynamics that seemed to hold a bright future for online training. However, major competitors had also intensified their efforts to capitalize on the new opportunities in the market. UBits needed to re-evaluate its o...Starting at €5.74
-
MoviePass: A Netflix for Moviegoers
Lorianne Dueck; Guoliang Frank JiangCase IVEY-9B19M137-EEntrepreneurship, StrategyMoviePass provided a subscription-based service that allowed its users to see films in theatres for a monthly fee. The company rose to stardom between 2016 and 2017, but in mid-2018, it suffered crushing financial losses when operating costs increased andStarting at €8.20
-
MoviePass: A Netflix for Moviegoers - Teaching Note
Lorianne Dueck; Guoliang Frank JiangTeaching Note IVEY-8B19M137-EStrategyTeaching note for product 9B19M137.Starting at €0.00