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HBSP (USA)
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Inside Intel Inside (Spanish version)
Moon, Youngme; Darwall, ChristinaCase HBS-504S03MarketingIn early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside" campaign has been one of the most successful branding campaigns in history. However, the campaign is more than ten years old, and growth in the PC market appears to be stagnating. In con...Starting at €8.20
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Anagene, Inc. (Spanish version)
Kaplan, Robert S.; Darwall, ChristinaCase HBS-105S05Accounting and ControlAn entrepreneurial, publicly traded biotech company has begun production and sales of its core product--cartridges that permit DNA samples to be analyzed on a microchip. In the early quarters, sales are difficult to forecast and the company has experienced fluctuating production volumes and unpredictable gross margins, which has upset the board of directors. The finance staff investigates whether to adopt a new costing approach based on capacity....Starting at €8.20
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DigitalThink: Building a Sales Force (Spanish Version)
Roberts, Michael J.; Lassiter, Joseph B.; Darwall, ChristinaCase HBS-803S11EntrepreneurshipUn amplio conjunto de cuestiones se enfrenta a una empresa joven en el negocio de la formación basada en Internet, ya que comienza a vender su producto a los clientes corporativos. Los temas incluyen: el perfil de los candidatos atractivos, la compensación, la definición de territorio, la definición de las cuotas, y el papel de la gestión regional.Starting at €8.20
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Intuit, Inc., transformación de una empresa emprendedora en una organización colaboradora (A)
Hansen, Morten T.; Darwall, ChristinaCase HBS-409S01Leadership and People ManagementDescribe cómo el CEO de Intuit, Inc., Steve Bennett, cambia a la empresa de una organización empresarial "silos" en uno de colaboración.Starting at €8.20