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Darden University of Virginia (USA)
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Flying Around Real Estate Development: Persuading with Data Visualizations
Batova, Tatiana; Ruediger, Stefan; Yemen, GerryCase DARDEN-BC-0285-EFinanceThis case and data set can be used in a course on storytelling with data to explore how various types of maps in combination with other types of charts drive decision-making. It is designed for working with Tableau but can be easily adapted for other data visualization software. The case also offers an opportunity to help students understand there is a difference between visual persuasion and visual dishonesty. In the case, a project manager (Lo...Starting at €8.20
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Market Street Wine: Extending the Aisle
Batova, Tatiana; Yemen, GerryCase DARDEN-BC-0286-EKnowledge and CommunicationThis case and data set can be used with data visualization software to tell a story with data through charts, maps, and dashboards. Using an independent wine shop, Market Street Wine, the case describes changes in customer demographics, tastes, purchasing methods, and other trends that prompted the owners to consider whether they should “extend the aisle” by expanding their wine selection. The COVID-19 pandemic and related supply chain issues pre...Starting at €8.20
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Usability Testing for Data Visualizations
Batova, TatianaTechnical Note DARDEN-BC-0301-EKnowledge and CommunicationThis technical note explores the applications of usability testing to enhance the effectiveness of data visualizations in persuasive communication. It argues that beyond following best practices for visual design, usability testing—a common user research approach in website, app, and software development—can significantly improve how well data visualizations meet audience needs and accomplish persuasive goals. The note details various aspects of ...Starting at €8.20
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Charts in the Time of Cholera: Saving Lives with Data Visualizations
Batova, TatianaCase DARDEN-BC-0288-EKnowledge and CommunicationWith COVID-19 the most recent reminder, pandemics have plagued humankind for much of recorded history. Cholera killed millions around the world in the 19th century, and there were three major cholera epidemics in the United Kingdom. Like modern data scientists in medical fields, 19th-century proponents of data science used data and visualizations to investigate the causes of cholera, suggest prevention strategies, and argue for better sanitation....Starting at €8.20
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Market Street Wine: Extending the Aisle - Teaching Note
Batova, Tatiana; Kemp, BiancaTeaching Note DARDEN-BC-0286TN-EKnowledge and CommunicationTeaching note for product BC-0286Starting at €0.00