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INSEAD (France)
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Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) (Portuguese Version)
Quy, HuyCase INSEAD-5195PT-PPAccounting and ControlNissan was in a disparate situation, facing huge debts, losses, producing good, albeit ordinary, vehicles. How did Carlos Ghosn and the French team manage to make significant changes in a company deeply imbued with Japanese culture, known for being nationalistic and opposed to major changes? What is Ghosn's way of proceeding to simultaneously cut costs and dramatically spur innovation?Starting at €8.20
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Managing Public Opinion in a Crisis: BP CEO Tony Hayward (Portuguese Version)
Duke, Lisa; Quy, Huy; Jarrett, MichaelCase INSEAD-5816PT-PPStrategyBP CEO Tony Hayward (UK) faced intense public scrutiny from many different constituencies in the US in the wake of the oil spill in the Gulf of Mexico. The case focuses on how his words and actions were perceived by the US media and government, and how these perceptions had critical business and personal outcomes. Corporate leaders face the mounting challenge of having to inspire and motivate employees to achieve their business objectives, as wel...Starting at €8.20