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HBSP (USA)
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Should You Listen to the Customer (Commentary for HBR Case Study)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209Z-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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Bradley Márquez: reducción de personal (A)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S10Leadership and People ManagementLa agencia de publicidad Bradley Márquez había creado un nicho exitoso entrega de los mercados étnicos a sus clientes, los gigantes corporativos como Compaq, Sprint, Texaco y British Airways. La empresa estaba operando en el modo de crecimiento agresivo cuando, en 2000, la burbuja bursátil de la década de 1990 estalló. Ahora, Andrew Lauder, director de operaciones, se enfrenta a la posibilidad de una segunda ronda de despidos y reducción de perso...Starting at €8.20
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Bradley Márquez: reducción de personal (B)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S11Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Taj Hotel Group (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-415S12Leadership and People ManagementR.K. Krishna Kumar, managing director and head of Taj Hotel Group, has to decide whether to reexamine a promotion decision. In an attempt to deliver a level of service quality that met global standards at the Indian hotel chain, Kumar had introduced new personnel management systems at the company. As a result, a committee was now responsible for deciding which managers should be promoted to senior positions at the company. Taj's COO, one of the m...Starting at €8.20
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Iora Health
Sahlman, William A.; Vijayaraghavan, VineetaCase HBS-814030-EEntrepreneurshipThe Iora Health case looks at a new approach to the management and delivery of primary care. Instead of having a doctor, half a nurse and two accountants, Iora deploys a doctor, a nurse and several health coaches, all operating as an integrated team. Iora focuses on measuring and improving health. They are paid to manage a population rather than on a fee for service basis. They spend twice as much on primary care and hope to save over 20% on tota...Starting at €8.20
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Cirque du Soleil (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-404S08Leadership and People ManagementRetaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes, clowns, acrobats, gymnasts, musicians, and production professionals. Managing a company full of creative people is a juggling act in itself, between keeping its artists happy and pur...Starting at €8.20
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Rewarding Our People (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-409S08Leadership and People ManagementMarilyn Winn, head of human resources at Harrah's Entertainment, must make a recommendation to the company's president and CEO about whether the existing bonus payout program is effective at motivating employees or whether it should be revised and/or replaced. A recent downturn in economic conditions led Winn to wonder whether customer service payouts were the most efficient way to make Harrah's a service-driven and customer-driven company.Starting at €8.20
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Should You Listen to the Customer? (HBR Case Study and Commentary)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R1209L-EMarketingNatalia Georgio is the executive director of a growing dance troupe. She has a mandate from her board to expand the company by going international and pursuing TV and film opportunities. To realize these plans for growth, she recently hired a new marketing director, who wants to launch a customer research initiative. The company's founder, however, believes that innovation comes from employees, not customers. Natalia needs to decide whether to br...Starting at €8.20
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Let's Hear It for B Players (Spanish version)
DeLong, Thomas J.; Vijayaraghavan, VineetaArticle HBS-R0306FLeadership and People ManagementIn the much-heralded war for talent, it's hardly surprising that companies have invested a lot of time, money, and energy in hiring and retaining star performers. For most CEOs, recruiting stars is simply more fun; for one thing, the young A players they interview often remind them of themselves at the same age. For another, A players' brilliance and drive is infectious; you simply want to be in their company. Besides, in these troubled times, wh...Starting at €8.20
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Conversaciones cruciales
DeLong, Thomas J.; Vijayaraghavan, VineetaCase HBS-417S14Leadership and People ManagementTodd McKenna, un asociado de tercer año en una firma de banca de inversión, se enfrenta a su jefe. Su jefe le había dicho que sería la parte superior asociado pagó en la firma, y McKenna se entera de que esto no es cierto. Se acerca a su jefe para averiguar qué estaba mentido.Starting at €8.20