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HBSP (USA)
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Dannon: mercadotecnia y responsabilidad social Corporativa
Marquis, Christopher; Shah, Pooja; Tolleson, Amanda; Thomason, BobbiCase HBS-410S22Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. A finales de 2009, The Dannon Company estaba considerando pro comunicando activamente sus esfuerzos en materia de RSE a los consumidores. Con la fuerte conexión entre la producción de Dannon de alimentos para la salud y su compromiso con la salud y la nutrición de las actividades de RSE de base, la comunicación de estas actividades a los consumidores podrían mejorar el éxit...Starting at €8.20
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Western Union: Our World, Our Family, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-410080-ELeadership and People ManagementTeaching Note for [410050].Starting at €0.00
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IBM: The Corporate Service Corps, Teaching Note
Marquis, Christopher; Comings, Alison; Thomason, BobbiTeaching Note HBS-410131-ELeadership and People ManagementTeaching Note for [409106].Starting at €0.00
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Driving Sustainability at Bloomberg L.P.
Marquis, Christopher; Beunza, Daniel; Ferraro, Fabrizio; Thomason, BobbiCase HBS-411025-EDescribes the addition of environmental, social and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include: How can committed employees implement an innovative sustainability initiative within a large corporat...Starting at €8.20
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Whole Foods: Balancing Social Mission and Growth, Teaching Note
Marquis, Christopher; Thomason, BobbiTeaching Note HBS-411057-ELeadership and People ManagementTeaching Note for 410023.Starting at €0.00
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VeeV on the Rocks, Teaching Note
Marquis, Christopher; Margolis, Joshua D.; Thomason, BobbiTeaching Note HBS-411076-ELeadership and People ManagementTeaching Note for 410006.Starting at €0.00
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sweetriot 2.0
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCase HBS-412007-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and profits of her company, while maintaining its social mission and unique flair. The case tracks the origins of...Starting at €8.20
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The Dannon Company: Marketing and Corporate Social Responsibility (B)
Marquis, Christopher; Thomason, BobbiCase HBS-412047-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait.Starting at €5.74
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sweetriot 2.0 (Spanish Version)
Marquis, Christopher; Khalife, Donna; Thomason, BobbiCase HBS-415S23Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. En el otoño de 2010, Sarah línea final, CEO y fundador de sweetriot, una empresa de chocolate orgánico, fue decidir la mejor manera de hacer crecer su empresa de chocolate orgánico, mientras que mantiene su chocolate física y conceptualmente en el estante. Ella quería crecer las ofertas y las ganancias de su compañía, manteniendo al mismo tiempo su misión social y estilo ún...Starting at €8.20
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Whole Foods: Balancing Social Mission and Growth
Marquis, Christopher; Besharov, Marya; Thomason, BobbiCase HBS-410023-ELeadership and People ManagementIn 2009, Whole Foods stands at a crossroads. Their incredible growth over the past 25 years has vaulted them into the ranks of the largest US supermarkets and they have arguably led to the widespread acceptance of natural and organic foods in the United States. Yet more recently, Whole Foods has come under attack as having abandoned their prior social mission as they have increasingly sought to deliver economic growth. The case begins with their ...Starting at €8.20