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HBSP (USA)
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Montague Corporation: Unfolding the Future in Cycling, Teaching Note
Tripsas, MaryTeaching Note HBS-812175-EEntrepreneurshipTeaching Note for 808087.Starting at €0.00
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Driving Profitable Growth at US Auto Parts
Tripsas, Mary; Bhatia, Amit; McGahan, Anita M.Case HBS-812032-EEntrepreneurshipUSAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels.Starting at €8.20
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Linear Air: Creating the Air Taxi Industry, Teaching Note
Tripsas, MaryTeaching Note HBS-810048-EEntrepreneurshipTeaching Note for [808107].Starting at €0.00
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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Linear Air: Creating the Air Taxi Industry
Tripsas, Mary; Chow, Davin; Prewett, Adam; Yttre, KevinCase HBS-808107-EEntrepreneurshipLinear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US, potentially revolutionizing air travel. But the nascent air taxi industry doesn't yet exist, and there are competing conceptions of what the industry should look like. The founder must eval...Starting at €8.20
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Montague Corporation: Unfolding the Future in Cycling
Tripsas, MaryCase HBS-808087-EEntrepreneurshipMontague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics, the Montague folding bicycle has the look, feel, and performance of a standard bicycle. However, while the firm has experienced notable success since its founding, it has yet to achie...Starting at €8.20
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Leading Innovative Ventures: An Overview of the Course, Course Overview- -instr
Tripsas, MaryTeaching Note HBS-810109-EEntrepreneurshipStarting at €0.00
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Tascot Ties: Going Neck-and-Neck with Tradition
Tripsas, Mary; Silverman, Brian S.Case HBS-808082-EEntrepreneurshipTo maximize effectiveness, color cases should be printed on color. An abstract is not available for this product.Starting at €8.20
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The Atavist: Reinventing the Book
Khaire, Mukti; Tripsas, MaryCase HBS-812177-EEntrepreneurshipAtavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to focus on one or the other.Starting at €8.20
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Fujifilm: A Second Foundation
Gavetti, Giovanni; Aoshima, Yaichi; Tripsas, MaryCase HBS-807137-EStrategyFujifilm was the second largest manufacturer of photographic film in the world when digital imaging began to substitute for its core business. In contrast to some photography incumbents, such as Polaroid, Fuji had a relatively successful transition to digital imaging. In 2000, the company had more than a 20% share of the global digital camera market and at the same time had increased its share of the global film market to about 35% from just 18% ...Starting at €8.20