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Introduction: The Enduring Importance of Michael Porter's Work on Competition and Strategy
Magretta, JoanBook Chapter HBS-8887BC-EMichael Porter's work in the field of competition and strategy is fundamental and classic, and essential for any manager in any setting. But tackling Porter's accumulated writings can be daunting: his work is ambitious and deep, requiring more time to read than you may have to spare. In this introductory chapter to the first-ever concise and accessible summary of Porter's ideas, his longtime editor and colleague Joan Magretta explains the endurin...Starting at €8.20
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FAQs: An Interview with Michael Porter--Answers to Tough (and Timeless) Questions About Strategy and Competition
Magretta, JoanBook Chapter HBS-8899BC-EIn this final chapter, Michael Porter's longtime editor and colleague Joan Magretta interviews Porter on key aspects of his vast body of work on competition and strategy. This candid conversation hits all of the "hot spots" a discussion of Porter's work invariably raises: the most common mistakes managers make when it comes to formulating strategy, the obstacles they face, the opportunities and pitfalls of growth, the link between strategy and in...Starting at €8.20
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A Porter Glossary: Key Concepts--A Michael Porter Lexicon
Magretta, JoanBook Chapter HBS-8904BC-EThis chapter contains user-friendly definitions of key terms and concepts either coined by Michael Porter or commonly associated with the field of business strategy and competition. From "activities" (discrete economic processes, such as operating a sales force, developing products, or physical delivery to the customer) to "zero-sum competition" (a form of rivalry in which you win only if someone else loses, even if the "someone else" is your cus...Starting at €8.20
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Competitive Advantage: The Value Chain and Your P&L--Applying Michael Porter's Value Chain Framework to Your Business
Magretta, JoanBook Chapter HBS-8890BC-EKnowledge and CommunicationAccording to Michael Porter, competitive advantage is not about trouncing your rivals, it's about creating superior value--and doing so differently than they do. In this chapter, Porter's longtime editor and colleague Joan Magretta explains that when competitive advantage is properly understood in this way, it allows you to follow the precise link between the value you create, how you create it, and how you perform. The chapter thus introduces on...Starting at €8.20
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Trade-offs: The Linchpin--Michael Porter's Strategy for Creating a Sustainable Competitive Advantage
Magretta, JoanBook Chapter HBS-8896BC-EStrategy requires choice. And creating competitive advantage requires you to make choices that are different from those of your rivals--trade-offs that often involve saying no to some customers so you can better serve others. The concept of trade-offs is the third of Michael Porter's five core elements of strategy and another of his strategy "tests." In this chapter, Porter's longtime editor and colleague Joan Magretta begins explaining his class...Starting at €8.20
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Fit: The Amplifier--Michael Porter on the Power of Interdependent Value Chain Activities
Magretta, JoanBook Chapter HBS-8897BC-EA common misconception about strategy is that competitive advantage can be achieved with one "core competence," the one thing your company does really well. But according to Michael Porter, this approach puts your company in competition to be the best--and locks you into a race to the bottom. Successful strategies don't rely on just one core strength. Instead, they depend on interdependencies among many strengths. In this chapter, Porter's longti...Starting at €8.20
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Why Business Models Matter (Spanish version)
Magretta, JoanArticle HBS-R0205FStrategycompetition. That's the job of strategy. Illustrated with examples from companies like American Express, EuroDisney, Wal-Mart, and Dell Computer, this article clarifies the concepts of business models and strategy, which are fundamental to every company's performance.Starting at €8.20
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Competition: The Right Mind-Set--Michael Porter: Why Being Unique Is Better Than Being the Best
Magretta, JoanBook Chapter HBS-8888BC-EStrategy explains how an organization, faced with competition, will achieve superior performance. But what exactly is competition? How does it work, and what do managers need to understand about the nature of competitive success? In this chapter, Porter's longtime editor and colleague Joan Magretta lays out the basics of his classic thinking on the topic, beginning with the right mind-set. The chapter explains why you must stop thinking of compet...Starting at €8.20
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The Five Forces: Competing for Profits--Understanding Michael Porter's Best-Known Framework
Magretta, JoanBook Chapter HBS-8889BC-EKnowledge and CommunicationWhat exactly is competition? How does it work, and what do managers need to understand about competition and the nature of competitive advantage? In this chapter, Porter's longtime editor and colleague Joan Magretta emphasizes one of his most fundamental ideas: that the real point of competition is not winning the sale, it's earning profits. This complex struggle between multiple players over who will capture the value created by an industry is w...Starting at €8.20
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Creating Value: The Core--Staking Out Your Company's Unique Competitive Position Using Michael Porter's Elements of Strategy
Magretta, JoanBook Chapter HBS-8891BC-EKnowledge and CommunicationYou can call any plan or program a strategy, and that's how most people use the word. But according to Michael Porter, a robust strategy--one that will result in superior economic performance--is one that will pass five basic tests. In this chapter, Porter's longtime editor and colleague Joan Magretta introduces the first two: a distinctive value proposition and a tailored value chain. The value proposition looks outward at customers and answers ...Starting at €8.20