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HBSP (USA)
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When New Products and Customer Loyalty Collide
Maruca, Regina Fazio; Halliday, Amy L.Article HBS-93608-EMarketingIn this fictional case study, Henry Carson had thought it was time for his company, Pacer Athletic Shoes, to upgrade its standard offerings for the serious runner and expand into walking shoes. But after investing considerable resources in the effort, he's having second thoughts: the returns so far aren't good; old customers seem confused or, worse, annoyed; Pacer doesn't seem to be attracting new customers, despite a flashy marketing campaign; a...Starting at €8.20
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How Do You Manage an Off-Site Team? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Egan, Robert M.; Miles, Wendy; Birstler, John R.; Klayton-Mi, MargaretArticle HBS-98405-ELeadership and People ManagementIn this fictitious case study, HBR editor Regina F. Maruca explores the challenges of managing employees in the alternative workplace. Allison Scher is threatening to quit. Penny Ryan wants to run the team. The manager of these off-site workers, Craig Bedell, feels blindsided by their conflict. And the whole mess has Maggie Pinto, the head of HR, wondering if she should cancel the companywide rollout of the telecommuting program. How did this sit...Starting at €8.20
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Web Site Blues (HBR Case Study and Commentary)
Maruca, Regina Fazio; Siegel, David; Carpenter, Candice; Ticoll, David; Rayport, JeffreyArticle HBS-99209-EMarketingSo far, Rachel Soltanoff's instincts had been right. As CEO in this fictional case study, she had successfully navigated TradeRite Software's transition from a news service for stockbrokers to a $70 million provider of shrink-wrapped software geared toward both brokers and the growing day-trader market. Now a well-financed start-up, Stocknet.com, was testing a very competitive product that traders could download directly over the Web. And TradeRi...Starting at €8.20
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Entrepreneurs vs. Executives at Socaba.com (HBR Case Study and Commentary)
Maruca, Regina Fazio; Scott, Tom; Murguia, Ted; Comaford, Christine; Robbins, SteverArticle HBS-R00408-ELeadership and People ManagementIt's been four years since Dave Souza, Joe Castle, and Ryan Bahar started Socaba.com--an e-business that sells office supplies and services. Six months ago, acting on the advice of their VC, the young founders hired three seasoned managers to help bring the business to the next level. The new executives appeared to complete the Socaba management team. But even as early as the welcome lunch for the three, a rift between the insiders and outsiders ...Starting at €8.20
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Can This Brand Be Saved?
Maruca, Regina FazioArticle HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Starting at €8.20
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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArticle HBS-95205-EService and Operations ManagementGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Starting at €8.20
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When the Boss Won't Budge (HBR Case Study and Commentary)
Maruca, Regina Fazio; Milhaven, John M.; Benasutti, Matt; Lipton, Mark; Hatsopoulos, George N.; Beckert, Dorothy; Miller, Warren D.Article HBS-R00106-ELeadership and People ManagementAllerGen, a young biotechnology firm, is heading for trouble, possibly even bankruptcy. The company's one product--a vaccine for people allergic to cats--may never make it to market. And turnover is on the rise, not only because of the vaccine's uncertain future but also because employees are increasingly unhappy working for founder and Chief Scientific Officer Harry Huston. Although Harry is an excellent scientist, he has no business background....Starting at €8.20