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Darden University of Virginia (USA)
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REI: Sustainability Strategy and Innovation in the Outdoor Gear and Apparel Industry
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0162-EEntrepreneurshipMany companies view financial variables independently from ecological and social variables. Is it possible to hold one's organization equally accountable for financial performance and social responsibility? This field-based case is suitable for MBA and undergraduate courses or modules in sustainability and innovation, ethics, and corporate social responsibility. For REI, an outdoor gear and apparel manufacturer, the challenge lies in how to expan...Starting at €8.20
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B Corporation: A New Sustainable Business Model
Meier, Mark; Larson, AndreaTechnical Note DARDEN-ENT-0155-EEntrepreneurshipThis note provides background on a new certification process for B Corporations that enables companies to assess, compare, and protect the sustainability practices they integrate into corporate strategy. B Corporation status explicitly acknowledges stakeholder strategies and helps companies preserve triple bottom line accountability when and if they are sold/acquired.Starting at €8.20
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Calera: Entrepreneurship, Innovation, and Sustainability
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0160-EEntrepreneurshipA high-risk, highly capital-intensive start-up had confirmed its product’s scalability and must then decide what business model made sense. It’s biomimicry-inspired, environmentally sustainable cement product and related processes had the potential to lower greenhouse gas emissions, possibly sequester carbon, and even assist in potable water production. If everything worked as hoped, Calera’s method seemed like a magic sponge capable of absorbing...Starting at €8.20
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Climate Change
Larson, Andrea; Meier, MarkTechnical Note DARDEN-ENT-0157-EEntrepreneurshipThe scientific consensus on climate change's origins in human activities has begun to influence international law and corporate policies. Suitable for MBA and undergraduate students, this technical note is a compilation that replaces a three-part series of the same name (UVA-ENT-0036, -0037, and -0038) International concern over global climate change began in the late 20th century, when scientists saw a correlation among increasing atmospheric co...Starting at €8.20
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Project FROG: Sustainability and Innovation in Building Design
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0158-EEntrepreneurshipA sustainable-building manufacturer is transitioning from startup to the next phase of growth just as the 2008–09 economic recession brought virtually all U.S. building construction to a halt. Suitable for MBA and undergraduate students in such courses on sustainability, branding, marketing strategy, the case presents a broad range of issues. Market conditions forced the company to rethink strategy, conserve cash, and further refine its product a...Starting at €8.20
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Method Products: Sustainability Innovation as Entrepreneurial Strategy
Larson, Andrea; Meier, MarkCase DARDEN-ENT-0159-EEntrepreneurshipA young company distinguishes itself in an industry dominated by manufacturing giants, then must determine what products to pursue next. Suitable for MBA and undergraduate learners, this case demonstrates how new innovations present new challenges. Determined to develop a green laundry detergent, Method capitalized on its creative corporate culture. With a collaborative work environment established, innovation had become a habit on which to build...Starting at €8.20
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Biomimicry: Using Nature's Models as Sustainability Design Inspiration for Company Strategy and Products
Larson, Andrea; Meier, MarkTechnical Note DARDEN-ENT-0154-EEntrepreneurshipThis brief background note provides an explanation and examples of biomimicry as an approach that provides insights into the innovative design of products and corporate strategy framing. Biomimicry uses nature's laws and successful strategies to inform commercial innovation.Starting at €8.20