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Darden University of Virginia (USA)
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCase DARDEN-S-0317-EStrategyCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Starting at €8.20
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WillowTree: Project Driven with a Product Mindset (A)
Nelson, Ryan; Wright, RyanCase DARDEN-S-0338-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Starting at €8.20
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WillowTree: Project Driven with a Product Mindset (A) and (B) - Teaching note
Nelson, Ryan; Wright, RyanTeaching Note DARDEN-S-0338TN-EStrategyWillowTree began as a small digital products company in 2007. By 2020, it had more than 500 full-time team members operating out of offices in four locations, and it had launched hundreds of digital products, including mobile apps, websites, voice assistants, and TV experiences. But also in 2020, WillowTree was facing the most significant challenge in its 12 years of corporate existence-a global pandemic. By analyzing how WillowTree blends proje...Starting at €0.00
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia
Nelson, Ryan; Wright, RyanCase DARDEN-ENT-0218-EEntrepreneurshipThis case was designed to facilitate discussion of how a cyberattack was remediated by a major public university. Students are challenged to think through how to best manage the remediation project, including the application of best practices such as risk management, stakeholder management, communication plans, outsourcing/procurement management, and cyberattack remediation. The Phoenix Project was a success from multiple perspectives, and as suc...Starting at €8.20
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The Phoenix Project: Remediation of a Cybersecurity Crisis at the University of Virginia - Teaching Note
Nelson, Ryan; Wright, RyanTeaching Note DARDEN-ENT-0218TN-EEntrepreneurshipTeaching note for product ENT-0218Starting at €0.00
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Digital Transformation at The Washington Post: Innovating for the Next Generation
Nelson, Ryan; Miner, KevinCase DARDEN-S-0368-EStrategyThe Washington Post (The Post) is one of the world’s most respected news-media organizations. After joining The Post as CEO and publisher in 2014, Fred Ryan worked with owner Jeff Bezos and The Post's executive team to bring about an extraordinary digitalStarting at €8.20
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Digital Transformation at The Washington Post: Innovating for the Next Generation - Teaching note
Nelson, Ryan; Miner, KevinTeaching Note DARDEN-S-0368TN-EStrategyTeaching note for product S-0368Starting at €0.00
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WillowTree: Product Driven with a Project Mindset (B)
Nelson, Ryan; Wright, RyanCase DARDEN-S-0446-EStrategyThis case, a follow-up to "WillowTree: Project Driven with a Product Mindset (A)" (UVA-S-0338), examines WillowTree, a digital products company that is navigating the implications of employees returning to the office after the COVID-19 pandemic lockdowns and also coping with increased employee desire to continue working from home. It explores the shift in client contract preferences toward more flexible, team-oriented models and the subsequent ad...Starting at €5.74