This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Ivey Business School (Canada)
-
Asia Pulp & Paper: Implementing the Forest Conservation Policy
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuCase IVEY-9B16M129-EStrategyIndonesia’s Asia Pulp & Paper (APP), the world’s largest pulp and paper company, was attacked in 2011 by Greenpeace in a global campaign against buyers of APP packaging, particularly Mattel. The managing director of APP’s sustainability and stakeholder engagement (SSE) had to address lost sales and the accusation of greenwashing and devise an appropriate response to Greenpeace’s challenge while implementing the APP Group chairman’s goals to promo...Starting at €8.20
-
Gome - King of China's Electrical Appliance Retail Chain
Shige Makino; Anthony FongCase IVEY-9B06M098-EStrategyThe chairman of Gome Ltd, a well known appliance retail chain, congratulated his management team for their excellent performance over the past year. For three consecutive years, Gome had been ranked the largest electrical appliance retail chain in China, and the second largest overall retail chain. Claiming to be the only true national player, Gome achieved total sales of RMB23.9 billion in 2004 and in 2005 doubled its number of stores to 426. Th...Starting at €8.20
-
AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Shige Makino; Cinty LiCase IVEY-9B12M071-EStrategyOn April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful op...Starting at €8.20
-
Asia Pulp & Paper: Implementing the Forest Conservation Policy - Teaching Note
Hugh Thomas; Shige Makino; Ka Wai Boby ShiuTeaching Note IVEY-8B16M129-EStrategyTeaching note for product 9B16M129.Starting at €0.00