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Ivey Business School (Canada)
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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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Amorim: The Future of Natural Cork
Chris Laszlo; Katherine Gullett; Tim KruegerCase IVEY-9B17M019-EStrategyIn 2015, Corticeira Amorim, S.G.P.S., S.A. (Amorim), the world’s largest cork manufacturer, was facing multiple strategic dilemmas. After enjoying a near-monopoly in the wine stopper market for over 300 years, cork’s reputation had been damaged in the 20th century by concerns over “cork taint,” and the cork industry had been challenged by the resulting disruptive technologies of screw caps and synthetic corks. Amorim needed to rethink its core as...Starting at €8.20
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Pyramyd Air: Looking through the Scope of Values
Chris Laszlo; Katherine GullettCase IVEY-9B13C038-ELeadership and People ManagementPyramyd Air, a small and growing online airgun retailer serving the shooting community, wants to broaden its sustainability practices from its current internal initiatives in order to communicate an even stronger value proposition: sustainability isn’t just about recycling and efficiency, it is about a thriving environment leading to more engaged employees and more loyal premium customers. Though the airgun industry is not by its nature built on ...Starting at €8.20
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Storehouse Tea: Cultivating Options for Growth
Chris Laszlo; Katherine Gullett; Stephanie HagenCase IVEY-9B18M202-EEntrepreneurship, StrategyIn January 2017, the owner and founder of Storehouse Tea based in Cleveland, Ohio, was considering the company’s next move. Storehouse Tea focused on providing organic, fair trade certified teas, and the founder was committed to operating her business in a way that would have a positive impact in the world by providing work to local refugees. However, she wondered how she could scale this impact. Among her options, she could introduce product ext...Starting at €8.20
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Centric Consulting Cleveland: Staying True to Core Values
Katherine Gullett; Chris Laszlo; Honghui LiuCase IVEY-9B18C033-ELeadership and People ManagementCentric Cleveland was a business unit of Centric Consulting, a full-service management consulting and technology solutions firm. The firm had been founded with the intention of being different from other consulting firms with regard to building internal and external relationships, developing and supporting employees, adjusting for work-life balance, and being devoted to community service. But in 2015, Centric Cleveland was experiencing rapid grow...Starting at €8.20
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MobilityWorks: Faster, Higher, Stronger - Teaching Note
Chris Laszlo; Katherine Gullett; Manish GuptaTeaching Note IVEY-8B18M045-EStrategyTeaching Note for product 9B18M045.Starting at €0.00
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Storehouse Tea: Cultivating Options for Growth - Teaching Note
Chris Laszlo; Katherine Gullett; Stephanie HagenTeaching Note IVEY-8B18M202-EStrategyTeaching note for product 9B18M202.Starting at €0.00
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Centric Consulting Cleveland: Staying True to Core Values - Teaching Note
Katherine Gullett; Chris Laszlo; Honghui LiuTeaching Note IVEY-8B18C033-ELeadership and People ManagementTeaching Note for product 9B18C033.Starting at €0.00
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Food Donation Connection: Profitably Scaling Food Waste Reduction
Chris Laszlo; Katherine Gullett; Craig Dicht; Megan Schulstad Buchter; Keimei SugiyamaCase IVEY-9B15M108-EEntrepreneurship, StrategyFood Donation Connection is a for-profit company that creates sustainable value — value for both shareholders/owners and stakeholders — by facilitating the redistribution of surplus prepared food from donor corporations, such as restaurants, convenience stores and grocery stores, to charities that distribute the food to people in need. In fulfilling its mission of “Let nothing be wasted,” the company addresses the extensive food waste at the reta...Starting at €8.20
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TriCiclos: The Challenge of Scaling Recycling in Latin America
Chris Laszlo; Katherine Gullett; Ignacio Pavez; Maria BelloCase IVEY-9B15C032-EEntrepreneurship, Leadership and People Management, StrategyTriCiclos, a recycling company in Chile, and the first B Corporation in Latin America, is innovating the way business is understood and conducted. The chief executive officer is excited about the financial future of the company, including expansion into new geographic markets in Latin America. Nevertheless, different geographic markets bring a new set of challenges for a sustainable business: foreign governments with different laws and regulation...Starting at €8.20