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Ivey Business School (Canada)
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonTeaching Note IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Starting at €0.00
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Magic Murray's Viral Videos - Teaching Note
Colin McDougall; Holly EarithTeaching Note IVEY-8B17A052-EMarketingTeaching note for product 9B17A052.Starting at €0.00
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Toboggan Brewing Company: Sliding to Success - Teaching Note
Colin McDougall; Carly ArmstrongTeaching Note IVEY-8B19A035-EMarketingTeaching note for product 9B19A035.Starting at €0.00
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Fabric Super-Store (B)
David Simpson; Colin McDougallCase IVEY-9B11M036-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Magic Murray's Viral Videos
Colin McDougall; Holly EarithCase IVEY-9B17A052-EEntrepreneurship, MarketingIt was September 28, 2015 when Murray Sawchuck, an award-winning magician and headline performer in Las Vegas received an e-mail from Seth Leach, a young, but accomplished creator of viral videos based in Denver, Colorado. Leach felt strongly that Sawchuck’s talent for magic and comedy had great social media potential and that a meaningful collaboration could be developed between them. An initial test video was recorded and was an instant viral s...Starting at €8.20
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Thunderball (B)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M020-EEntrepreneurship, StrategyThis supplement to Thunderball (A) deals with the entrepreneur’s mission to find a successful business model.Starting at €5.74
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Fabric Super-Store (A)
David Simpson; Colin McDougallCase IVEY-9B11M035-EStrategyTwo entrepreneurs were investigating Fabric Super-Store franchise ownership opportunities available to them in Ontario, Canada. The Fabric Super-Store had 68 locations worldwide, comprised of both corporate-owned and -operated stores and licensed franchises. It had recently undertaken to convert all existing corporate-owned stores to franchises. The entrepreneurs had recently re-located to the area after several years pursuing different careers i...Starting at €8.20
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Thunderball (A)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M019-EEntrepreneurship, StrategyAn entrepreneur is at a crossroads. He has successfully executed a pilot event in Las Vegas for THUNDERBALL!, his long-drive golf media property that includes live events, television production, and sports wagering. He has also secured a prime-time airing commitment with The Golf Channel for three episodes. However, he must cover the costs of hosting a live event and producing it as a television show. The business model would combine sponsorship ...Starting at €8.20
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Fabric Super-Store (C)
David Simpson; Colin McDougallCase IVEY-9B11M037-EStrategyThis case is a supplement to Fabric Super-Store (A).Starting at €5.74
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Thunderball (C)
Stewart Thornhill; Colin McDougallCase IVEY-9B11M021-EEntrepreneurship, StrategyThis a supplement to Thunderball (A).Starting at €5.74