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Stanford Graduate School of Business (USA)
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23andMe: A Virtuous Loop
Siegel, Robert; Conn, JeffreyCase SGSB-E688-EEntrepreneurshipThis case describes 23andMe CEO and cofounder Anne Wojcicki’s founding story and her recent attempts to scale the company’s direct-to-consumer genetic testing franchise while simultaneously expanding its pharmaceutical development aspirations.Starting at €8.20
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Autodesk in 2018: A Focused Future
Siegel, Robert; Burgelman, Robert; Conn, JeffreyCase SGSB-SM310-EStrategyThe purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost: the company’s shift to a subscription business model, the digitization of the company’s internal technology infrastructure and shift to cloud computing, and the disruptive convergence of the company’s cons...Starting at €8.20
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Mines (A): Searching for the Right Nail
Reiss, Peter; Conn, JeffreyCase SGSB-E-661-EEntrepreneurshipThis case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could target to solve business problems using its proprietary cloud-based data platform. Students will be confronted with numerous entrepreneurial issues including founder partnership, fundraising, initial industr...Starting at €8.20
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Clinova: Diagnose and Decide
Foster, George; Conn, JeffreyCase SGSB-E699-EEntrepreneurshipThis case provides an overview of the founding and scaling story of British health and wellness company Clinova. The case outlines the fledgling company’s early marketing successes signing up-and-coming athletes and sports franchises, as well as the difficult capital allocation, strategic and structural decisions Clinova’s founders Arsalan Karim and Charles Ebubedike must make between scaling their consumer product lines or building their illness...Starting at €8.20
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Squirrel AI: Learning by Scaling
Ciesinski, Stephen; Conn, JeffreyCase SGSB-E-666-EEntrepreneurshipThis case provides an overview of the founding and scaling of Chinese artificial intelligence-enabled adaptive learning company Squirrel AI. The case details founder Derek Haoyang Li’s struggles to build and scale a comprehensive cutting-edge product and accompanying business model for China’s large and growing after-school education industry.Starting at €8.20