This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Ivey Business School (Canada)
-
Nike Inc.: Developing an Effective Public Relations Strategy (Spanish version)
Kathleen E. Slaughter; Donna EverattCase IVEY-9A99CS34Leadership and People Management, StrategyCasi había sido una década desde el primer artículo emergió en los medios que alegaban que las fábricas subcontratadas por Nike en China e Indonesia forzaban a trabajadores a trabajar las largases horas para la paga baja, y para físicamente y verbalmente los encargados abusivos. El artículo fue la semilla de una campaña mediática que ha creado una pesadilla de las relaciones públicas de la empresa. Una crisis financiera en Asia y la competición i...Starting at €6.75
-
Note on the Global Hotel Industry (Spanish version)
Gevork PapiryanCase IVEY-9B08MS28StrategyThe hotel industry has experienced tremendous growth since the 1980s and has emerged as a global industry. During the expansion period, multinational, multi-brand corporations, such as Hilton Hotels Corporation, were in the process of finding new markets and setting priorities. In emerging markets, such as Russia, most of the national hotel industry had been formed under the pressure of foreign hotel chains. In addition to competing with foreign ...Starting at €6.75
-
Risk and the Role of a Family Office
Tom McCulloughArticle IVEY-9B10TF03-EStrategyCreating wealth is considerably different than sustaining that wealth, particularly if you are an entrepreneur or corporate executive. The path to this particular type of sustainability can be a perilous one, but a Family Office can smooth that path and ensure that it remains clear for those who will inherit the wealth.Starting at €6.75
-
Hopwood Manufacturing: Seeking to Hire the Best and the Brightest, or Not (B)
Timothy A. OgdenCase IVEY-9B11C047-ELeadership and People Management, StrategyThis is a supplement to Hopwood Manufacturing: Seeking to Hire the Best and the Brightest, or Not (A).Starting at €6.75
-
Coaching for Exceptional Performance Workshop - Marketing Supervisor: Chris Parkins (Español version)
Jane M. HowellCase IVEY-9B00CS07Leadership and People ManagementEl taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...Starting at €6.75
-
Coaching for Exceptional Performance Workshop - Telesales Supervisor Role: Kelsey Scott
Jane M. HowellCase IVEY-9B00C010-ELeadership and People ManagementThis is a supplement to Coaching for Exceptional Performance Workshop (#9B00C006). This role assignment provides the scenario for the telesales supervisor to approach the director of operations with some potential staffing problems. Other role assignments in this series are products #9B00C007, #9B00C008, #9B00C009, #9B00C011, #9B00C012, and #9B00C013.Starting at €6.75
-
Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C)
Roberto GalangCase IVEY-9B11M120-ECorporate Governance, Marketing, StrategyThis case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).Starting at €6.75
-
The 2006 World Cup: Mobile Marketing at adidas (B)
Andy Rohm; Fareena Sultan; David T.A. WesleyCase IVEY-9B07A017-EMarketing, StrategyThe manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.Starting at €6.75
-
Para el Cuidado de la Salud (B) (Español version)
Case IVEY-9A99AS05En la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. 3M Chile lanzo el producto al mercado con un presupuesto de promocion limitado. Las ventas excedieron rapidamente sus expectativas...Starting at €6.75
-
Netflix Inc.: Streaming Across Borders and Into Original Content (B)
David T.A. Wesley; Luis Alfonso DauCase IVEY-9B16M119-EStrategyThe case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.Starting at €6.75
Shop By
- Source Ivey Business School (Canada) Remove This Item