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    Ivey Business School (Canada)

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    1. Hopwood Manufacturing: Seeking to Hire the Best and the Brightest, or Not (B)

      Timothy A. Ogden
      Case IVEY-9B11C047-E
      Leadership and People Management, Strategy
      This is a supplement to Hopwood Manufacturing: Seeking to Hire the Best and the Brightest, or Not (A).

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    2. Coaching for Exceptional Performance Workshop - Marketing Supervisor: Chris Parkins (Español version)

      Jane M. Howell
      Case IVEY-9B00CS07
      Leadership and People Management
      El taller sobre cómo capacitar para lograr un desempeño excepcional (producto #9B00CS06) provee a los estudiantes de la oportunidad de reconocer y actuar sobre oportunidades informales para capacitar que ocurren durante el curso de las actividades diarias. El formato de esta serie de sesiones consiste en que los estudiantes y cada miembro de su equipo, a su vez, toma el rol de director de operaciones de una empresa de desarrollo de software que d...

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    3. Coaching for Exceptional Performance Workshop - Telesales Supervisor Role: Kelsey Scott

      Jane M. Howell
      Case IVEY-9B00C010-E
      Leadership and People Management
      This is a supplement to Coaching for Exceptional Performance Workshop (#9B00C006). This role assignment provides the scenario for the telesales supervisor to approach the director of operations with some potential staffing problems. Other role assignments in this series are products #9B00C007, #9B00C008, #9B00C009, #9B00C011, #9B00C012, and #9B00C013.

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    4. Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Indonesia (C)

      Roberto Galang
      Case IVEY-9B11M120-E
      Corporate Governance, Marketing, Strategy
      This case is a supplement to Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in the Philippines (A).

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    5. The 2006 World Cup: Mobile Marketing at adidas (B)

      Andy Rohm; Fareena Sultan; David T.A. Wesley
      Case IVEY-9B07A017-E
      Marketing, Strategy
      The manager of Mobile Media for adidas International is debating what to do, given the sparse amount of traffic to date at the adidas FIFA World Cup mobile portal. The (B) case describes the results of a new effort to use a popular portal to advertise the adidas World Cup mobile site. The case can be used to discuss the impact of using different media channels to deliver marketing communications.

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    6. Para el Cuidado de la Salud (B) (Español version)

      Case IVEY-9A99AS05
      En la busqueda de una opcion creativa para promover productos 3M a profesionales de la medicina, un gerente de ventas de 3M Chile desarrollo la idea de un botiquin que podia ser usado como regalo promocional. Gerentes chilenos de la compania pensaban que estos botiquines podrian venderse bien en el mercado en general. 3M Chile lanzo el producto al mercado con un presupuesto de promocion limitado. Las ventas excedieron rapidamente sus expectativas...

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    7. Netflix Inc.: Streaming Across Borders and Into Original Content (B)

      David T.A. Wesley; Luis Alfonso Dau
      Case IVEY-9B16M119-E
      Strategy
      The case supplement focuses on the implementation of Netflix's global expansion in early 2016. As criticism of its strategy mounts, the company's share price declines and Netflix encounters problems with censorship and content laws in various countries. ln some locations, governments attempt to block the service. This is a supplement to 9B16M118.

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    8. Bank Vozrozhdeniye (V.Bank) (C)

      David W. Conklin; Danielle Cadieux
      Case IVEY-9B12M085-E
      Strategy
      This case builds upon Bank Vozrozhdeniye (V.Bank) (A) and (B), bringing the subject up to the year 2012. The (C) case again encourages students to balance economic and political risks against the likely increase in future profitability.

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    9. Lee and Li, Attorneys-at-Law and the Embezzlement of NT$3 Billion by Eddie Liu (B)

      W. Glenn Rowe; Yeong-Yuh Chiang
      Case IVEY-9B08M080-E
      Strategy
      Dr. C.V. Chen learned that one of Lee and Li's senior legal assistants had illegally sold a client's shares in a Taiwanese company and sneaked out of Taiwan with over NT$3 billion. Lee and Li took several actions to minimize the impact of the situation on the firm, its clients and its employees. Now Chen began to review the events and the actions taken. Although he knew that the worst was behind, he also knew that a great deal of work needed to b...

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    10. Competing for Development (C): Success, Bittersweet

      Oana Branzei; Samer Abdelnour
      Case IVEY-9B08M063-E
      Strategy
      This supplement to Competing for Development (A): Fuel Efficient Stoves for Darfur (A), product 9B08M061 provides a summary of the dynamic interaction between the key players from 2007 to 2008 and offers students a new decision point for how CHF Sudan could harness the momentum of change moving forward.

      Starting at €6.75

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