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HBSP (USA)
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Walmart's Workforce of the Future (Spanish Version)
Kerr, William R.; Bach-Lombardo, JordanCase HBS-821S03StrategyFaced with intense competition from Amazon, in 2015 Walmart began a transformation of its operations and workforce. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's efforts to deliver this through investments in its workforce makeup and training, digital infrastructure, and automation technology.Starting at €6.75
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Ben & Jerry’s Homemade Ice Cream Inc.: mantener viva la misión
Theroux, JohnCase HBS-308S08Knowledge and CommunicationBen & Jerry es una compañía anti-establishment, regida por valores que se ha convertido en una empresa exitosa. El fundador dominante, Ben Cohen, no es un administrador eficaz, sino que también aporta creativas de marketing de productos y habilidades que han sido importantes para el éxito de la empresa. También es el control de los accionistas y la fuerza detrás de la cultura socialmente comprometido de la compañía. Una de las muchas políticas qu...Starting at €6.75
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Otis Elevator: Accelerating Business Transformation with IT
McFarlan, F. Warren; Delacey, Brian J.Case HBS-305048-ELeadership and People ManagementFocuses on a major transformation of Otis Elevator's infrastructure. Led by the CEO, this transformation represents a remarkable long-term reengineering of all the processes of the firm to drive its operating costs down and service image up. The transformation is the continuation of a process that has been going on for more than 20 years.Starting at €6.75
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Martha Stewart (A)
Paine, Lynn Sharp; Bruner, Christopher M.Case HBS-305034-EBusiness Ethics and Corporate Social ResponsibilityExplores Martha Stewart's December 2001 sale of ImClone Systems common stock, the ensuing federal investigations into possible insider trading, and Stewart's criminal prosecution and sentencing. Discusses the impact of publicity on Stewart's company, Martha Stewart Living Omnimedia, and on her personal image, and raises issues of prosecutorial discretion. Challenges students to consider the validity of the insider trading charge against Stewart a...Starting at €6.75
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Estrategia de incentivos dentro de las organizaciones
Hall, Brian J.Case HBS-914S04Leadership and People ManagementEste caso sirve como complemento a cualquier curso en el diseño e implementación de incentivos. El análisis localiza primera estrategia de incentivos dentro de la estructura más amplia de organizaciones y mercados y ayuda a definir los componentes centrales y las dificultades de diseño de incentivos. El caso se centra en las principales dificultades en la implementación de sistemas de incentivos, incluyendo el compromiso entre las métricas objeti...Starting at €6.75
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La creación de una ventaja competitiva
Ghemawat, Pankaj; Rivkin, Jan W.Case HBS-702S03StrategyUna empresa, como Schering-Plough que gana altos retornos financieros de largo plazo, dentro de su industria se dice que es disfrutar de una ventaja competitiva sobre sus rivales. En esta nota se analiza la lógica de cómo las empresas crean ventaja competitiva. Se hace hincapié en dos temas: En primer lugar, para crear una ventaja, una empresa debe configurarse a sí mismo para hacer algo único y valioso. La empresa debe asegurarse de que, si fuer...Starting at €6.75
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Why the Lean Start-Up Changes Everything
Blank, Steven G.Article HBS-R1305C-EEntrepreneurshipIn the past few years, a new methodology for launching companies, called "the lean start-up," has begun to replace the old regimen. Traditionally, a venture's founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into "stealth mode" to develop their offerings, all without getting much feedback from the people they intended to sell to. Lean start-ups, in contrast, begin by searching for a busi...Starting at €6.75
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Acumen Fund: medición de la inversión de impacto (A)
Ebrahim, Alnoor; Rangan, V. KasturiCase HBS-315S05Acumen Fund es una firma de capital de riesgo global con un doble propósito: se busca un retorno de sus inversiones, y también busca soluciones empresariales para la pobreza global. Este caso examina los nuevos proyectos de Acumen en Kenia. El comité de la organización de inversión y su jefe de inversiones, Brian Trelstad, deben decidir si es o no financiar dos empresas con fines de lucro. El primero ofrece ducha y aseos limpios y accesibles en l...Starting at €6.75
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Amazon.com, 2019
John R. Wells, Galen Danskin, Gabriel EllsworthCase HBS-716402-EStrategyOn January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and investment in new business areas over profits, but pressure from analysts was mounting as growth was slowing and profits were failing to materialize. In 2014, Amazon had recorded a net loss of $241 million on revenues of $...Starting at €6.75
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Bajo cualquier otro nombre
Morse, GardinerArticle HBS-F0411LMarketingA la hora de ponerle nombre a tu marca, fíate de tu instinto.
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