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HBSP (USA)
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Marketing Reading: Marketing Intelligence
Robert J. Dolan; Leslie K. JohnTechnical Note HBS-8191-EMarketingCore Curriculum Readings in Marketing cover fundamental concepts, theories, and frameworks in marketing. For classroom use in higher education, this Reading is accompanied by a Teaching Note, test bank, and exhibit slides. This Reading provides the basic knowledge a marketing manager needs in order to choose the right combination of research methods, as well as the best way to present research findings to stakeholders. Furthermore, this Reading ...Starting at €8.20