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Darden University of Virginia (USA)
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Black Cards and Banking
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCase DARDEN-F-1870-EFinanceCecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites; they had been able to work through their differences and have a good relationship. Luke was a musician who did not have a day job. Although his music was able to provide him with an income; it was not steady or reliable. Cecilia; on the other hand; had a steady job working as a marketing manager for a baby formula company. Wh...Starting at €8.20
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Daimler Taps the Chinese Panda Bond Market
Lynch, Luann J.; Haskins, Mark E.Case DARDEN-C-2417-EAccounting and ControlPreparing for a potential interview, an MBA graduate reads extensively about Daimler AG. She learns about company’s longtime presence in China manufacturing luxury automobiles and its continued investment in manufacturing and R&D capacity in that country. She also learns that the company financed part of its operations and growth in China by issuing bonds in both China and Hong Kong and wonders whether the company would return to those bond marke...Starting at €8.20
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Fake News and the News Feed
Parmar, Bidhan L.; Leiner, Benjamin; Mead, JennyCase DARDEN-E-0429-EBusiness Ethics and Corporate Social ResponsibilityTessa Lyons was a rising star at Facebook. She had been the project manager in charge of news feed integrity for a little over a year, stationed at the front lines in the battle against misinformation and “fake news.” However, in early 2019, she faced an ethical dilemma that could define her tenure at the company and perhaps her career: whether to ban Alex Jones and the content from his platform, Infowars, from the Facebook news feed.Starting at €8.20
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Healthineers: A Strategic IPO
Harris, Robert S.; Holtz, PaulCase DARDEN-F-1881-EFinanceThis case covers the initial public offering (IPO) of the Siemens subsidiary Healthineers. The March 2018 offering of the health care technology firm was heavily anticipated on the Frankfurt Stock Exchange, and was Germany’s largest IPO in more than 20 years. Healthineers was one of Siemens’ most successful businesses, and its management board had a keen interest in its long-term success and in the valuation that financial markets would place on ...Starting at €8.20
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Henry Spots a Problem at Sunshine O.J. (A)
Fairchild, Gregory B.; Maiden, Stephen E.Case DARDEN-OM-1614-EService and Operations ManagementHenry Franklin works at Sunshine O.J. (Sunshine), a three-year-old, fast-growing organic orange juice manufacturer near Charleston, South Carolina. Before his employment at Sunshine, Franklin worked for about two decades in his family’s business, FranklinStarting at €8.20
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Corporate Financial Ratio Insights in a Department of Defense Context
Haskins, Mark E.Case DARDEN-C-2424-EAccounting and ControlThis case asks students to review 10 columns of financial data drawn from 10 different companies and to match each with an industry in a list of 10 industries.Starting at €8.20
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Marlow Construction (A): Dan Marlow, Founder and President
Martin, SeanCase DARDEN-OB-1282-ELeadership and People ManagementThis case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivati...Starting at €8.20
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Butts in Seats: Helping the UVA Athletic Department Fill Scott Stadium
Martin, Sean; Detert, James R.Case DARDEN-OB-1289-ELeadership and People ManagementCarla Williams, the director of athletics for the University of Virginia (UVA), considered what steps the Athletics Department needed to take in the coming years to increase revenues. In 2017, UVA athletics revenues totaled approximately $100.6 million, making it the 27th-highest revenue program in the United States among schools for which this information was available (private schools did not need to publicly report financial information). The ...Starting at €8.20
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Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1885-EFinanceIn this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insu...Starting at €5.74
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CarMax: Driving What's Possible
Nelson, Ryan; Wright, RyanCase DARDEN-S-0317-EStrategyCarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization. In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer s...Starting at €8.20