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Stanford Graduate School of Business (USA)
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Airbnb
Radcliff, A; Rosentahl, SCase SGSB-E470-EEntrepreneurshipThe Airbnb case describes the very early days of this startup, beginning with the founders’ original concept of renting out air beds and serving breakfast (“Airbed and Breakfast”) in their apartment to conference attendees as an alternative to expensive hotel rooms. The founders grew the business by providing finding lodging options in people’s homes for attendees of large events such as South by Southwest and the Democratic National Convention....Starting at €8.20
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Brown Robin Capital: Executing a Search Fund Acquisition
Chess R; Klessig ACase SGSB-E472-EEntrepreneurshipBrown Robin Capital details the experiences of Stanford GSB graduates Ryan Robinson and Lucas Braun in pursuing a search fund acquisition. The case explains the search fund model and provides historical asset class performance statistics. Then, the protagonists detail the decision to engage in a search fund, raising the initial search capital, performing due diligence on a series of prospective acquisition targets, abandoning several potential ...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Blue River Technology (B)
Leslie M; Siegelman R; Kiessig ACase SGSB-E480B-EEntrepreneurshipBlue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began exploring commercial opportunities for autonomous vehicles employing computer vision technology. The co-founders decided to focus on agricultural applications, with lettuce thinning as an initial...Starting at €5.74
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Eric Edelson and Fireclay Tile: An Unusual Path to Entrepreneurship
Chambers, J; Luther, JCase SGSB-E490-EEntrepreneurshipIt was February 2009, when Eric Edelson wondered to himself how he had gotten into this situation. Less than two years earlier, Edelson had been an MBA student at the Stanford Graduate School of Business ready to market a footwear product to the elderly. Since then, he had been unemployed, fired from his first job, and had acted as an underpaid consultant for a series of small and struggling companies. At present, Edelson was an operator at Firec...Starting at €8.20
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Nova Pioneer in 2019: Becoming a Pan-African School System
Ciesinski, Stephen; Rosen, Howard; Kavanaugh, BlakeCase SGSB-E706-EEntrepreneurshipNova Pioneer was a private school system in South Africa and Kenya that offered preschool through secondary education for students ranging in age from 3 to 19. The earliest of Nova Pioneer’s precursors was Pioneer Academies, founded in South Africa by Chinezi Chijioke in 2013. Pioneer was started to offer the affordable, quality education needed to develop Africa’s next generation of leaders and innovators. In 2015, Pioneer Academies merged with ...Starting at €8.20
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Ed Rapp's Affirmations
Carroll, Glenn; Schifrin, DebraCase SGSB-L34-ELeadership and People ManagementIn this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are simple, positive, carefully crafted statements declaring specific goals in their completed state. A foundational belief behind an affirmation is that self-image is shaped by self-talk and daily performance reality. Affirmations should be pe...Starting at €8.20
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Recursos Humanos en AES Corporation: el Caso del Departamento Ausente
Dee, T. D.; Pfeffer, JeffreyCase SGSB-HR3ESLeadership and People ManagementAES desarrolla y opera plantas de energía eléctrica en todo el mundo y, a fines de 1996, tiene aproximadamente 20,000 empleados. Pero, la corporación no tiene personal de recursos humanos, ya sea en la sede corporativa en Arlington, VA, o en cualquiera de sus instalaciones operativas. Además, la compañía tiene muy poco personal centralizado, poca o ninguna planificación estratégica, ningún departamento ambiental y casi ningún personal legal. La p...Starting at €8.20
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Hewlett-Packard DeskJet Printer Supply Chain (A)
Lee; Hau; Kopczak, LauraCase SGSB-GS3AESService and Operations ManagementThis case describes a challenge faced by HP's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. In Europe, high product variety was making inventory levels especially high. HP considered several ways to address the inventory issue: air-freighting printers to Europe, developing more formalized inventory planning processes, or building a factory in Europe. The case ...Starting at €8.20
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Erste Group: Transformation of a Banking House - Change, Leadership, Space
Soule, Sarah; Leixnering, Stephan; Höllerer, Markus; Sutherland, MargotCase SGSB-OB101-ELeadership and People ManagementErste Group (“Erste”), one of the largest financial services providers in Central and Eastern Europe, faced a rapidly changing business environment in 2019: fintech startups were unbundling retail banking services as consumers’ expectations for service in the digital age were evolving—and increasing. Yet, on the 200th anniversary of its inception as the first Austrian savings bank, Erste had overcome a number of strategic, leadership and spatia...Starting at €8.20