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  1. Technical Note

    Política monetaria, política fiscal y deuda

    By Talamàs Vilardaga, Eduard
    Economics
    Collection: IESE (España)
    Ref.: ECONN-269
    Published: Jun 11, 2026
    Format: PDF
    Pages: 5
    Language: Spanish
    €8.53 PVP Institution
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  2. Technical Note

    Tráfico y visibilidad en la era de la IA generativa: Cómo está cambiando el acceso a la información, cómo te afecta y qué hacer al respecto

    By Gallo, Iñigo / Segarra, Javier / Llorens Albert
    Marketing
    Collection: IESE (España)
    Ref.: MN-432
    Published: May 28, 2026
    Format: PDF
    Pages: 11
    Language: Spanish
    €8.53 PVP Institution
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  3. Technical Note

    Traffic and visibility in the generative AI era: How access to information is changing, what it means for you, and what to do about it

    By Gallo, Iñigo / Segarra, Javier / Llorens Albert
    Marketing
    Collection: IESE (España)
    Ref.: MN-432-E
    Published: May 28, 2026
    Format: PDF
    Pages: 10
    Language: English
    €8.53 PVP Institution
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  4. Technical Note

    Marketing: un idioma en común: Glosario de conceptos esenciales para tomar mejores decisiones

    By Gallo, Iñigo / Linares, Claire / Valentí, Albert
    Marketing
    Collection: IESE (España)
    Ref.: MN-433
    Published: May 28, 2026
    Format: PDF
    Pages: 10
    Language: Spanish
    €8.53 PVP Institution
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  5. Technical Note

    AI-Based Search: Information-Search Marketing and Generative Engine Optimization

    By Whitler, Kimberly / Pettiette, Michael
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1083-E
    Published: May 5, 2026
    Format: PDF
    Pages: 9
    Language: English
    €8.53 PVP Institution
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  6. Technical Note

    Estrategia competitiva en la era de la IA : Lo que cambia, lo que no y lo que aún no sabemos

    By Berrone, Pascual
    Strategic Management
    Collection: IESE (España)
    Ref.: SMN-721
    Published: Apr 29, 2026
    Format: PDF
    Pages: 25
    Language: Spanish
    €8.53 PVP Institution
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  7. Technical Note

    Redesigning Work in the Age of AI: Publicis Sapient's Five-Step Marketing Transformation

    By Whitler, Kimberly
    Marketing
    Collection: Darden University of Virginia (USA)
    Ref.: DARDEN-M-1080-E
    Published: Apr 28, 2026
    Reviewed: May 8, 2026
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  8. Technical Note

    Fundamentals of entrepreneurial management II : Introduction: From building blocks to building ventures

    By Sieber, Sandra
    Information Technologies
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: EN-57-E
    Published: Apr 22, 2026
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  9. Technical Note

    The entrepreneurial mindset: Why every leader needs to think like an entrepreneur

    By Sieber, Sandra
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: EN-60-E
    Published: Apr 22, 2026
    Format: PDF
    Pages: 7
    Language: English
    €8.53 PVP Institution
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  10. Technical Note

    De la tendencia a la oportunidad: utilizar Jobs To Be Done para identificar soluciones emprendedoras

    By Sieber, Sandra / Isaac Sastre Boquet
    Innovation and Change
    Entrepreneurship
    Collection: IESE (España)
    Ref.: EN-59
    Published: Apr 9, 2026
    Format: PDF
    Pages: 14
    Language: Spanish
    €8.53 PVP Institution
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