This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Carretera marginal de la Selva: instrucciones confidenciales para el negociador de la Fundación Amigos de la Selva
Leguizamón Rodríguez, Francisco A.Exercise INCAE-30746Corporate GovernanceLa Fundación Amigos de la Selva tiene el compromiso de evitar el deterioro en la región del Medio Arauca. Han llegado a la conclusión de que una carretera marginal a la selva ocasionará serios daños al equilibrio ecológico de la zona. El caso provee los argumentos que servirán para negociar con el CMP cambios en el proyecto que evita el daño ambiental.Starting at €8.20
-
Carretera marginal de la Selva: instrucciones confidenciales para el negociador de los Puertos de Arauca
Leguizamón Rodríguez, Francisco A.Exercise INCAE-30752Corporate GovernanceLos operadores de los puertos fluviales del Arauca no ven con buenos ojos la construcción de una carretera que limitará el transporte fluvial. El caso presenta la argumentación requerida para negociar una indemnización por parte de (CMS) a los operadores de los puertos fluviales.Starting at €8.20
-
Carretera marginal de la Selva: instrucciones confidenciales para el negociador del gobernador.
Leguizamón Rodríguez, Francisco A.Exercise INCAE-30748El Gobernador de la región del Medio Arauca ha recibido con beneplácito la propuesta del consorcio CMS para la construcción de una carretera marginal de la selva que dinamizara la economía regional. El caso provee los argumentos que facilitarán al gobernador sustentar su apoyo al proyecto.Starting at €8.20
-
Cielos abiertos para trafalmador
Pérez Pineda, FelipeExercise INCAE-12445Knowledge and CommunicationDos aerolíneas rivales sirven el mismo mercado del cual participan en partes iguales. Se trata de tomar una aérea decisión que es establecer el precio de la tarifa. Ambas aerolíneas quieren maximizar sus utilidades, sin embargo esta depende no solo de la tarifa establecida sino de la fijada por la aerolínea oponente. El juego es dinámico ya que se efectua en 8 a 10 rondas (esto no lo saben los participantes), las reglas del mismo cambian según lo...Starting at €8.20
-
General Hardware, Inc.
Simko, Paul J.Exercise DARDEN-C-2446-EAccounting and ControlThe owners of a chain of hardware stores are preparing the most recent quarter financial statements. A number of business details are provided, including information to assess accrual accounting net income: sales, cost of sales, operating expenses, interest, depreciation, and taxes. The most recent balance sheet is provided, enabling an assessment of basic accruals (e.g., tax payable). This case may be used as a stand-alone exercise to illustra...Starting at €8.20
-
Process Analysis Simulation
Markou, PanosExercise DARDEN-OM-1718-EService and Operations ManagementThis interactive exercise emulates a process wherein a virtual Card is created in a series of steps. It can be used to expose students to ideas and concepts in process analysis, management, and improvement. It may be used in classes focusing on operationsStarting at €8.20
-
10 Marketing Scenarios
Cian, LucaExercise DARDEN-M-1010-EMarketingThis exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.Starting at €8.20
-
Vitaliy’s Purchase Decision
Baucells, Manel; Dydyshka, VitaliyExercise DARDEN-QA-0861-EDecision AnalysisThis short case presents the trade-offs that Vitaliy faces before purchasing a car. The case contains a consequence table showing five different cars and how they fare on six attributes, including price, user ratings, torque, fuel consumption, and engine power. The case is ideal to introduce the multiattribute methodology.Starting at €8.20
-
Your Professional Brand: Creating a Brand Essence Statement for Your Career
Whitler, Kimberly A.; Moore, Marian ChapmanExercise DARDEN-M-0887-EMarketingAlthough not all MBA students end up working in a marketing function and/or on a brand per se, all students will develop a professional brand, whether it is proactively built or created through happenstance. This exercise helps guide students through a process to think strategically about how to develop their professional brand at work. It is used in conjunction with a technical note that details how to build brands using a tool called the Brand ...Starting at €8.20
-
Exercise: Creating a Model of Consumer Behavior
Whitler, Kimberly A.; Hammerle, JudeExercise DARDEN-M-0893-EMarketingConverting myriad data into a simple, visual conceptual model is the basis for developing the ability to communicate consumer marketing insights up, down, and across the organization. This enables the marketer to persuade others of his or her analysis and helps with alignment of the broader organization. And while throughout the MBA program, students have been exposed to various models, once students graduate and enter the workforce, they will be...Starting at €8.20